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Optimize Your News
Take control of your press release optimization efforts with the EON: Enhanced Online News suite of services. Only you know the terms and industry keywords most important to your customers and target audiences. Improve the search engine visibility of your news with the EON Text Optimization Tool, then put your news on a highly optimized web platform with EON: Enhanced Online News Distribution.
EON Text Optimization Tool
Want to be found on the web? Business Wire's EON Text Optimization Tool, powered by Newsforce, provides an easy-to-use interface for search engine optimization (SEO) of your press release, aiming for maximum search engine visibility, longevity and traffic to your website.
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Research and Analyze Keywords
Make a list of the keywords you think will be searched by people looking for your news. Our SEO tool will analyze your list and rank them by the average daily number of searches on top search engines for each keyword. You'll also see suggestions for related and similar keywords along with their ranks. Choose your top three keywords from your ranked list, and EON: Enhanced Online News will suggest placement and frequency for each.
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Optimize Your Release Content
Upload your news release and follow the steps to optimize your content for visibility and to increase its life on the web. You'll be able to customize your headline for the proper length, add an abstract that functions as metadata for search engines and utilize keywords placement suggestions. You can also add bold, italics and other style changes that can increase visibility on XHTML-compatible sites.
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Add Links to Drive Traffic
EON: Enhanced Online News suggests hyperlinking keywords and other phrases in your press release to your company website. Link not only to your homepage, but to specific pages that reference your release's content.
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Distribute Your News via EON: Enhanced Online News
Once you've optimized your release, distribute it via Business Wire, EON: Enhanced Online News or both. Business Wire's multi-tentacled platform sends your release in all directions at once, providing simultaneous delivery to thousands of news sites, web portals, mainstream media and individuals. EON's: Enhanced Online News highly optimized platform, powered by PRWeb, posts your news on a search engine friendly website with no expiration, keeping it visible forever. Together you have a distribution "double whammy," with Business Wire providing the Big Bang, and EON: Enhanced Online News offering the "Long Tail" of exposure.
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EON: Enhanced Online News Distribution
EON, the Enhanced Online News suite of services, helps bring your PR, advertising and marketing efforts to Web 2.0 audiences. Increase your organic search engine results and drive audiences to your website by taking advantage of the "Long Tail" -- that huge percentage of consumers searching for your press release content long after the initial impact of a traditional news release.
EON's: Enhanced Online News highly optimized platform, powered by Vocus/PRWeb, posts your press release on a dedicated website built from the ground up to be search engine friendly. Among EON's: Enhanced Online News features:
- A permanent URL for your release contains your company name and other keywords related to your news. This URL lives forever, keeping your release visible anytime consumers search for your company or keywords.
- A downloadable PDF of your news release.
- Dynamic "Quotable" callouts generated from quoted material contained in your release. Constantly refreshed, Quotables alert search engines that new content is available.
- Social bookmarking tags facilitate sharing of your press release content on Del.icio.us, Digg, and other popular social networking sites.
- Anchor text and links drive audiences to your home page and other relevant pages of your website.
- Trackbacks facilitate the online conversation by allowing bloggers to link directly to and comment on your news.
- A website preview embedded in your EON: Enhanced Online News release allows viewers to see your home page or any page on your site without having to click through.
Posting your news on EON: Enhanced Online News enhances your company's search engine marketing efforts by placing your news in an eternal, web-friendly archive, making it available to search engines forever. Use EON: Enhanced Online News to supplement your traditional wire distribution, or send just to EON: Enhanced Online News as part of a web-only marketing campaign.
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