Xerox Unveils Biggest Change to Its Brand in Company History

Xerox Corporation unveiled the company's new brand to its 57,000 employees and the world at large. The most significant change to the Xerox brand in the company's history, it is designed to be more contemporary, interactive and reflective of the company's connections with its customers, employees, innovation and the industry.

Richard Wergan, Xerox's vice president of global branding and advertising, discusses the company's new logo and the most sweeping changes to the brand in Xerox's history.