Dell Introduces Adamo Brand with Launch of the World’s Thinnest Laptop

The Dell Adamo laptop adds a luxury line of products to Dell's extensive consumer portfolio, featuring design, craftsmanship and attention to detail inspired by fine Swiss watches. The Adamo, derived from Latin "to fall in love," is available in Onyx or Pearl starting at $1,999 from www.adamobydell.com. (Photo: Business Wire)

The Dell Adamo laptop adds a luxury line of products to Dell's extensive consumer portfolio, featuring design, craftsmanship and attention to detail inspired by fine Swiss watches. The Adamo, derived from Latin "to fall in love," is available in Onyx or Pearl starting at $1,999 from www.adamobydell.com. (Photo: Business Wire)

Upon arriving for work this morning Dell employees at company headquarters in Round Rock, TX found the building wrapped in images from the new AdamobyDell ad campaign. Dell unveiled to the world the new computer brand AdamobyDell and the Adamo laptop, the world's thinnest. Adamo, which means to fall in love, is designed to evoke emotion with those who see it and inspire those who choose to have the finest in craftsmanship and design. Additional images available at www.adamobydell.com and www.flickr.com/dellphotos (Photo: Business Wire)

The Dell Adamo laptop adds a luxury line of products to Dell's extensive consumer portfolio, featuring design, craftsmanship and attention to detail, like these round square airflow vents, inspired by fine Swiss watches. The Adamo, derived from Latin "to fall in love," is available in Onyx or Pearl starting at $1,999 from www.adamobydell.com. (Photo: Business Wire)

Dell's new Adamo laptop is featured in a stylish print campaign with high-fashion models reinforcing the "fall in love" positioning and is appearing in lifestyle and fashion magazines worldwide. Additional images available at www.adamobydell.com. (Photo: Business Wire)

Dell's new Adamo laptop is featured in a stylish print campaign with high-fashion models reinforcing the "fall in love" positioning and is appearing in lifestyle and fashion magazines worldwide. Additional images available at www.adamobydell.com. (Photo: Business Wire)

People who choose Adamo will be offered a unique color matched collection of Adamo by Dell branded peripherals and accessories including, in the U.S. an exclusive line of bags from TUMI. The entire selection is available on www.adamobydell.com. (Photo: Business Wire)

The Dell Adamo laptop is the thinnest in the world and adds a luxury line of products to Dell's extensive consumer portfolio, featuring design, craftsmanship and attention to detail inspired by fine Swiss watches. The Adamo, derived from Latin "to fall in love," is available in Onyx or Pearl starting at $1,999 from www.adamobydell.com. (Photo: Business Wire)