Children’s Defense Fund Reports Significant Increase in Website Traffic After Redesign with Convio Software

Leading child advocacy organization, the Children's Defense Fund (CDF) and software provider Convio, released information today that six months into the launch of their redesigned website (www.childrensdefense.org), site visits have increased 12%, Google organic search visits have risen 23% and the average time spent on the site has climbed 15%. These statistics demonstrate how the redesigned site reflects CDF's deepened understanding of their audiences and goals through improved usability and accessibility. Integration between Convio's online marketing sysytem and Content Management System enables staff to easily update website copy and graphics to ensure consistent branding and constituent experiences across all channels. (Graphic: Business Wire)