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Mattel CEO Names Fisher-Price iXL™ as Personal Pick for Holiday 2010

Mattel Chief Executive Officer Bob Eckert unveils his number one toy pick for the holiday season: Fisher-Price(R) iXL(TM), the ultimate six-in-one smart device for preschoolers. Of the thousands of toys that the world's leading toy maker creates each year, Mr. Eckert named iXL Learning System as his personal favorite at a press conference today. (Photo: Business Wire)
Mattel Chief Executive Officer Bob Eckert unveils his number one toy pick for the holiday season: Fisher-Price(R) iXL(TM), the ultimate six-in-one smart device for preschoolers. Of the thousands of toys that the world's leading toy maker creates each year, Mr. Eckert named iXL Learning System as his personal favorite at a press conference today. (Photo: Business Wire)
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