Adobe Launches New Digital Enterprise Platform for Customer Experience Management

Web Experience Management - Enables enterprises to optimize their digital channels to acquire new customers, capture customer insight and deliver personalized content that leads to increased conversion rates and brand engagement. It provides deep integration to the Adobe Online Marketing Suite. (Graphic: Business Wire)

Customer Communications - Helps companies improve productivity, personalization and compliance while delivering more engaging customer correspondence. By adding two-way, interactive communications and centralizing management and delivery of multi-channel communications, companies can modernize legacy correspondence capabilities and unlock new revenue opportunities. (Graphic: Business Wire)

Integrated Content Review - Enables marketing professionals to streamline the review of rich digital assets, accelerate time to market, gain insight into end-to-end project progress and measure the effectiveness of the experiences delivered with the content that was created. Integration with Adobe Creative Suite helps streamline processes. (Graphic: Business Wire)

Adobe Digital Enterprise Platform (ADEP) - Brings together development tools and content and application services for delivering Customer Experience Solutions. As a result, enterprises can leverage existing content and systems, and deliver a holistic, productive customer experience. (Graphic: Business Wire)