Adobe Takes Major Step to Bring Broadcast TV Online

Adobe's Jeremy Helfand, vice president of monetization, and Ashley Still, director of product management, discuss Project Primetime - the industry's first fully integrated video technology platform that publishes and monetizes broadcast TV content across any Web-connected device.

Adobe's Cathi Kwon, group product manager for Publisher Advertising, provides an overview of the new integrations within Project Primetime between Adobe Auditude, Audience Manager and SiteCatalyst and how these integrations lead to more profitable ad decisions today.

Adobe's Cathi Kwon, group product manager for Publisher Advertising, discusses Adobe MediaWeaver, a new component of Adobe's Project Primetime, including the consumer experience it delivers, deployment options, and the benefits that accrue to media sales professionals today.