UltraStar Partners with The Police as They Launch Highly Anticipated Worldwide Tour; New Web Site Devoted to the Band's Tour Unites Police Fans

NEW YORK--(EON:Enhanced Online News)--UltraStar Entertainment, LLC, the leading fan club management and marketing service, announced its partnership with The Police and the creation of www.thepolicetour.com as the premier destination for international fans to join the online celebration of 30 years of The Police.

“Considering the tremendous fan support The Police have had over the years, they are in a perfect position to bring their artist-fan relationships to the next level by utilizing our fan club platform”

The announcement follows The Police’s confirmation of a new tour to kick off later this year, marking the band’s 30^th anniversary. The three-man band, consisting of Sting, drummer Stewart Copeland and guitarist Andy Summers opened the Grammy Awards in Los Angeles on February 11 and followed that performance with an invitation-only rehearsal the next day at the famed Whisky A Go Go, where plans for the tour were unveiled.

UltraStar’s partnership with The Police will include an exclusive tour club membership carrying a wide range of perks at www.thepolicetour.com. Throughout the tour, the web site, complete with classic Police logos and artwork, will become the most comprehensive online destination devoted to the band, their body of work and diverse fan-base. Starting on Wednesday, February 14 at 12 PM Eastern Standard Time, fan club members will get a chance to purchase tour tickets before the public on-sales. Plans are also currently underway for a collaborative online “scrapbook” where members will be able to share photos, memorabilia and more.

“Considering the tremendous fan support The Police have had over the years, they are in a perfect position to bring their artist-fan relationships to the next level by utilizing our fan club platform,” said Larry Peryer, President of UltraStar Entertainment. “We cannot wait to launch the site for one of the most buzzed about tours of 2007 – and beloved bands of all time.”

ABOUT ULTRASTAR ENTERTAINMENT, LLC

UltraStar Entertainment, LLC is a digital media company that specializes in providing online marketing and content services to major entertainment clients and their fans through community-based subscription clubs. Co-founded by David Bowie, UltraStar’s current roster includes The Who, The Rolling Stones, Red Hot Chili Peppers, Sting, INXS and Mariah Carey. For additional information, visit www.ultrastar.com.