Business Wire Names Angela Mendola Manager, Strategic Products, to Create the Industry's Most Innovative, Interactive Features Program

NEW YORK--(EON:Enhanced Online News)--Business Wire today signalled its commitment to introducing a dynamic, interactive approach to traditional Features by naming innovative industry veteran Angela Mendola as manager, strategic products.

“Well written features, accompanied by multimedia and using the full complement of Business Wire's news distribution channels, provide a tremendous opportunity for marketers to talk directly with consumers”

Mendola plans to leverage Business Wire's patented "NX" multimedia news distribution platform, coupled with Business Wire's unique product offerings including the Smart News Release and EON, to provide clients with exciting new ways to communicate directly with consumers.

"Well written features, accompanied by multimedia and using the full complement of Business Wire's news distribution channels, provide a tremendous opportunity for marketers to talk directly with consumers," said Mendola. "Business Wire is truly unique in terms of its advanced technology, and its ability to reach multiple audiences via a cross-section of traditional and new media platforms. My goal is to capitalize on these strengths to provide a fresh, new dimension to Features that will provide clients with exciting new options to create awareness."

Business Wire will shortly announce its editorial Features calendar for themed topics.

Mendola, a 15-year veteran of the commercial newswire industry, also will be responsible for developing new consumer-oriented services that go beyond wire delivery. She reports to Phyllis Dantuono, Business Wire's co-chief operating officer, who announced her appointment.

Mendola was instrumental in pioneering the podcasting of features, and has conducted many feature writing workshops and webinars. Earlier in her career, Mendola worked in the On Air promotions department of Capital Cities/ABC.

Business Wire has recently expanded beyond its core investor relations and disclosure services by launching new initiatives focused on non-traditional markets. Most recently, Business Wire announced the debut of its D.C.-based Public Policy Services, which provides a suite of communications tools for special interest groups and others to reach agenda-setting audiences and the public.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information web sites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to some 60 international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.

The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 30 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961 by Chairman Lorry I. Lokey, veteran journalist and public relations executive. Cathy Baron Tamraz is president and CEO.

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