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TDC Launches the World's First Dual Delivery Service for Music Videos Powered by 24-7 Musicshop

May 15, 2007 06:44 AM Eastern Time

LONDON & COPENHAGEN, Denmark--(EON:Enhanced Online News)--Following the ground-breaking announcement made earlier this year at Midem 2007, TDC officially launched the world’s first dual delivery service for music videos. This service, powered by 24-7 MusicShop, enables customers to purchase digital music videos and transfer them to their mobile phone, computer or both, simultaneously.

“We are happy to have such an innovative and leading technology provider as 24-7 who supports us with state-of-the-art services.”

The video component is an additional development to TDC's cutting-edge digital music service which was launched in November 2006 and is also provided by 24-7 MusicShop.

“We are very proud to be the first to offer this functionality. There are so many great and stylish videos produced and our customers should have the possibility to enjoy them when and how it suits them,” says Søren Tvilsted, Head of TDC Musik. “We are happy to have such an innovative and leading technology provider as 24-7 who supports us with state-of-the-art services.”

The dual delivery system for music videos is deeply integrated with TDC’s other digital music offerings such as full track audio and ringtone downloads. All services are managed by an individual Content Management System which allows one to combine offers and take full advantage of cross product marketing synergies.

“TDC has proven to be a trail blazer on the digital distribution landscape and we look forward to continuing to work closely with them in the future as new features are developed,” says Frank Taubert, CEO 24-7 MusicShop.

The music video products are available in WMV TV resolution format for the PC and in top MPEG 4 quality for the mobile phones. Additionally, consumers can sample the videos prior to purchase for 10 seconds on mobile phones and 30 seconds on PCs.

About TDC A/S

TDC is the leading provider of communications solutions in Denmark, the second-largest telecommunications provider on the Swiss market and is represented by significant presence in the pan-Nordic market and in selected markets in Central Europe. TDC has more than 15 million customers in Europe and have developed from a traditional and primarily Danish provider of landline and mobile services into a company that today is a Danish-based European provider of communications solutions.

About 24-7 MusicShop AG

24-7 MusicShop with offices in the UK, Germany, Spain and Denmark, is the leading B2B technology provider specializing in online and mobile distribution of digital entertainment. Via its comprehensive system, the company has fulfilled tens of millions of commercial and promotional downloads for major retailers, telcos, software and hardware manufacturers, record labels and media companies worldwide. With license agreements in place with all the major record companies and 5,000 independent labels, 24-7 MusicShop is a turnkey one-stop-shop for the seamless, distribution of digital media.