Introducing Cocktails on the Fly: a New Video Guide to Cutting Edge Mixology

AUSTIN, Texas--(EON:Enhanced Online News)--For anyone who has ever wondered how to make a White Russian salute, a Rose Kennedy take notice, or a Fuzzy Navel respect you in the morning, look no further. Cocktails on the Fly (www.cocktailsonthefly.tv) debuts as a virtual salon, catering to viewers interested in bringing the same level of creativity to their cocktails as they do to their cooking.

The show gives viewers the opportunity to learn at the feet of the engaging, quirky hostess Alberta Straub, who literally lives in the world of mixed drinks. Straub has made a name for herself, nationwide, as a libations innovator, mixing cocktails in San Francisco watering holes for years, using only fresh produce and homemade ingredients.

Now the self-monikered, “Miss Flighty” is bringing her unique and highly-regarded repertoire to the masses for the first time, by way of Cocktails on the Fly. Presented in short, 3-10 minute segments, the show has something for everyone – from drink enthusiasts to aperitif aficionados.

“This program is a showcase for Alberta’s effervescent personality and remarkable skills as she provides quick lessons on how to make sexy and wildly exotic mixed drinks. Viewers will learn about classic cocktails, her variations on them, and her special concoctions, from ‘Ginger-Cardamom Sugar’ to specially infused vodkas for Bloody Marys,” said producer Chris Marler.

In addition to her natural exuberance, Alberta brings a unique sense of style to the program, based on an enduring fascination with 1960s jet-age culture. She also comes equipped with a classic bartender’s trove of wild stories and anecdotes.

Shot in a Bay Area kitchen, episodes break down into three categories: 1) “Alberta’s Essentials” – short tips on everything from bartending fundamentals to step-by-step instructions on how to prepare some of Straub’s special ingredients; 2) “Alberta’s Cocktails” – longer segments on the preparation of classic cocktails including inventive variations on them; and 3) pre-produced news segments in which Alberta takes to the field, doing anything from shopping for produce at local farmers’ markets to visiting her favorite distilleries.

The humorous and informative Cocktails on the Fly, produced by the Pixel Corps, is one of several new programs being introduced by ON Networks, Inc. (ON). The show can be watched anytime, anywhere at www.cocktailsonthefly.tv. There, viewers can subscribe to receive notices about new Cocktails episodes as well as get other program information and updates from ON. Other shows available at www.onnetworks.com are: Austin Connoisseur, Budget Health Nut, Dinner with the Band, Golf Tips, ON Dating, Stump the Chef and Zen Living.

About Your Flighty Hostess

Sometimes described as the “Alice Waters of Booze,” Alberta Straub has been in the business of making sublime drinks for more than 8 years. Noted for her commitment to using fresh ingredients and homemade concoctions (such as homemade bitters, infused vodkas and her trademark “Spa Mix”), “Miss Flighty” Straub has been profiled in Esquire, Gourmet, CHOW, Common Ground, SF Weekly, the San Francisco Chronicle, La Toque, Imbibe and 7X7. She was the recipient of the SF Weekly Best Bartender award in 2004, and is mentioned in a number of ‘Best of San Francisco’ guides. For more information, visit www.flightyenterprises.com.

About ON Networks, Inc.

ON Networks is changing the way in which television shows are created, distributed, consumed and monetized. It's a new media company for the digital generation, delivering high-definition content on-demand across the Internet and new networks like IPTV, digital cable and iTunes. With original series for every pastime and pursuit, ON's short-form, weekly videos satisfy the growing demand for relevant, smart and entertaining programming that is available when, where and how viewers want to watch it. Join the growing ON community at www.onnetworks.com.

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