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The Mobile Entertainment Forum (MEF) Honors AdMob and the AdMob Marketplace With 2007 Meffy Award for Most Innovative Business Model

June 12, 2007 09:18 AM Eastern Time

SAN MATEO, Calif.--(EON:Enhanced Online News)--AdMob, the world’s largest mobile advertising network, has been awarded with a MEFFY for its ‘Innovative Business Model’ at the Mobile Entertainment Market (MeM), the official annual event of the Mobile Entertainment Forum (MEF).

The Meffys have developed a reputation as one of the industry’s most fiercely contested prizes. Judged by independent panels of media and analysts, the fourth annual awards attracted 50 percent more entrants than in 2006. From the 200 entries the judging panels selected a shortlist featuring applications from 20 different countries across four of the five continents.

Rimma Perelmuter, Executive Director of Mobile Entertainment Forum, said: “Congratulations to AdMob for scooping the inaugural Innovative Business Model Award at the 2007 Meffys. This was a new category introduced this year to recognize the latest pioneering business models in mobile entertainment. The judges chose AdMob Marketplace on the basis of its impressive results to date and its ability to target and personalize advertising to handset users across the globe.”

The award marks the further acceleration of the AdMob Marketplace, which has seen 3.2 billion ads served in just over a year. The 2007 Meffy is the latest in a series of global accolades for the company joining recognition as winners/finalists for the GSM Awards, the Mobile Marketing Association Awards, The Mobile Star Awards, Business 2.0’s 2007 Next Net 25 hottest startups, and the 2006 BusinessWeek M-Commerce Barons distinction.

Omar Hamoui, Founder & CEO, AdMob, said: “Being named a first-time winner of a Meffy Award is a great honor for AdMob and we're grateful to the jury of this year’s Mobile Entertainment Market for recognizing our strong commitment to making mobile advertising the advertising medium of choice. We are very proud to serve as a catalyst for the growth of mobile internet.”

AdMob offers advertisers a simple discovery mechanism for their mobile presence and provides mobile web sites with a simple monetization mechanism. The AdMob Marketplace provides a broad ecosystem with a sound revenue model by matching advertisers with content providers, giving both advertisers and publishers the ability to leverage mobile advertising in 160 countries resulting in targeted and valuable traffic.

AdMob allows advertisers to target users by country, language, carrier, phone brand, phone model, behavior and OS, using AdMob’s self-serve web tools with transparent and robust reporting. Recently, AdMob has announced the addition of a landing page tool to help advertisers without mobile web presence get started in this rapidly growing medium.

The awards were presented at the Meffys Gala Dinner on 5 June, 2007 in Monte Carlo.

About AdMob

AdMob is the world's largest mobile advertising marketplace, having served more than 3.2 billion advertisements in just over a year. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile web and publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to target and personalize advertising to their customers in 160 countries. AdMob’s customers include eBay and Nokia. In September 2006, AdMob received funding from Sequoia Capital, a venture capital firm behind companies such as Yahoo, Google and YouTube. In March 2007, the company closed $15 million in venture capital funding. The Series B financing round was led by Accel Partners, with previous investor Sequoia Capital participating as well.

About The Mobile Entertainment Forum (MEF)

Since 2000, The Mobile Entertainment Forum (MEF) has established itself as the leading global trade association for companies large and small across the mobile entertainment value chain. MEF has close to 150 members spanning the whole range of mobile entertainment activities including the music, film, TV and video companies who create and package content; the publishers, retailers, service providers and technologists who sell and deliver it; and the network operators who get it to the mobile phones. MEF’s activities and membership have both a global reach and a local influence: key activities include lobbying on industry issues, providing comment & analysis, as well as organising educational briefings and networking events.