SES Chicago Featuring Landing Page Optimization Clinic Conducted by MarketingExperiments Experts

JACKSONVILLE BEACH, Fla. & WARREN, R.I.--(EON:Enhanced Online News)--MarketingExperiments, a research laboratory dedicated to discovering “what really works” in marketing, today announced that Aaron Rosenthal, Director of Channel Research, and Jimmy Ellis, Director of Optimization Research, both of MarketingExperiments, will be conducting a live Landing Page Optimization Clinic at their booth during Search Engine Strategies (SES) in Chicago, December 3-7, 2007. SES will be held at the Chicago Hilton Hotel.

“We look forward to passing along our expertise which will allow people to realize dramatic, tangible results.”

The Landing Page Optimization Clinics will take place in the MarketingExperiments booth and are available to all SES attendees. Interested attendees should stop by the booth, which is open Tuesday, December 4, and Wednesday, December 5, from 9:45 a.m. to 6:00 p.m., to schedule a time.

As part of the SES conference program, Ellis is participating on a Landing Page Optimization Clinic panel on Thursday, December 6, 10:15-11:15 a.m. Clinic attendees are asked to submit their websites and paid search campaigns prior to the clinic. A selection of submissions will be chosen for critiquing by the panel. Other panelists are Marc Wachen, CEO and co-founder of Optimost, and Scott Miller, President and founder of Verster.

“SES Chicago, which attracts an audience deeply committed to best practices, is a wonderful opportunity for MarketingExperiments to showcase our optimization technology,” said Eric Stockton, Director of Education for MarketingExperiments. “We look forward to passing along our expertise which will allow people to realize dramatic, tangible results.”

Ellis, who has conducted and analyzed more than 300 online experiments for MarketingExperiments, specializes in optimization research, search engine marketing and email marketing strategies. He recently led a free trial experiment for a subscription-based research partner that resulted in a 43% reduction in cost-per-acquisition.

Rosenthal, who has been working with Google AdWords, Yahoo! Search Marketing and the comparison shopping engines for five years, conducts ongoing pay-per-click research. One of his experiments was showcased in a case study that optimized a Google paid search campaign and increased traffic by 446% while simultaneously reducing the cost-per-click by 58% in just 60 days.

About MarketingExperiments

MarketingExperiments (http://www.marketingexperiments.com) is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.

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