X-Rite and Pantone Launch ColorMunki Family of Breakthrough Color Products for Photo and Design Markets

GRAND RAPIDS, Mich.--(EON:Enhanced Online News)--X-Rite, Inc. ( NASDAQ: XRIT), the world leader in color management and measurement technologies, along with recently acquired Pantone, Inc., the global authority on color and provider of professional color standards for the design industries, today introduced ColorMunki ™, a breakthrough in both price and performance.

Based on X-Rite and Pantone’s deep understanding of the photo and design communities, ColorMunki solutions are the industry’s first easy-to-use, convergent technologies developed specifically to feed the artistic imagination of creative professionals – at an affordable price. Designed to meet the requirements of creatives working in a digital environment across industries, the revolutionary ColorMunki family, (colormunki.com) ensures accurate color from inspiration to final output in ways never before possible.

“Our all-new ColorMunki portfolio reflects a deepened commitment to customers. We've developed solutions for distinct segments of the creative community facilitating an unprecedented digital workflow that seamlessly incorporates color. The exceptional ease of use has extended the appeal of our solutions. Finally, color excellence can be integrated effortlessly into anyone's creative vision, setting a new industry standard," states X-Rite Senior VP of Global Sales & Marketing Iris Mangelschots.

Meet ColorMunki

ColorMunki solutions provide photographers and designers new technological advances that – for the first time – address core issues of color creation, control and communication in easy-to-use, integrated solutions. The ColorMunki portfolio includes ColorMunki Photo, ColorMunki Design and ColorMunki Create, all supported by colormunki.com. The products are a combination of software and hardware that give creatives freedom and flexibility to create and produce with color confidence.

The ColorMunki Portfolio Includes:

ColorMunki Photo

Designed for the digital workflow of social, wedding and portrait photographers – or anyone passionate about photography – ColorMunki Photo delivers an easy, quick and affordable solution for matching colors from display-to-print.

Developed with professional photographer input, ColorMunki Photo is a completely integrated, versatile solution that calibrates displays, projectors and printers, measures ambient light and captures spot colors. The new AppSet ™ automatically sets the printer profile for the user. ColorMunki Photo also includes new, exciting color creation and communication tools, such as automatically extracting colors from images and transporting images with DigitalPouch ™ to ensure ViewSafe ™ environments. ColorMunki Photo gives photographers ultimate color control for their images.

-- Read Photo Brief:

http://www.cjcstrategists.com/resources/wppi08/CM_PhotoBrief.pdf

ColorMunki Design

Developed for graphic professionals from freelancers to corporate in-house designers, ColorMunki Design provides the freedom and simplicity to select, specify and store color palettes in a calibrated environment, assuring precise color viewing and reproduction. Palettes can then be seamlessly imported into popular design applications including Adobe Photoshop, InDesign and QuarkXPress, as well as other industry-standard applications. Colors can be selected from multiple sources including PANTONE Color Libraries, system-level color pickers, inspirational images, color harmonies and key word searches. ColorMunki Design allows users to quickly and accurately capture colors from any surface, easily calibrate monitors, projectors and printers for accurate display-to-print matching, and verify spot colors for process-safe reproduction in any medium.

-- Read Design Brief:

http://www.cjcstrategists.com/resources/wppi08/CM_Design_Brief.pdf

ColorMunki Create

ColorMunki Create is an affordable, simple starting point for designers whose primary requirement is color palette creation. ColorMunki Create offers spectral color selection from system-level color pickers, inspirational images, color harmonies and key word searches, and with the ability to snap-to PANTONE Goe Colors for repurposing into usable palettes. In addition to software, ColorMunki Create offers a simplified approach to on-screen color control to let designers realize their creative vision. ColorMunki Create easily upgrades to ColorMunki Design with the discount voucher included in the box. Read Design Brief.

-- For Feature & Pricing Chart:

US: www.cjcstrategists.com/resources/wppi08/CM_feature_chart.pdf

EU: www.cjcstrategists.com/resources/wppi08/CM_feature_EU.pdf

All three solutions are supported by www.colormunki.com, an online portal where designers and photographers can experience key ColorMunki software capabilities such as create, share and view color palettes with peers, search and select colors from images provided by the photoshelter.com community, and test their color-viewing ability with an online test. Creatives will also be able to purchase any of the ColorMunki solutions directly through the Web site.

Pricing, Availability and System Requirements

ColorMunki Photo and ColorMunki Design available in late March 2008, ColorMunki Create available in June 2008. The ColorMunki family of products is compatible with Mac OS X 10.4 or higher and Windows XP and higher. Pricing and more information at: www.colormunki.com.

About X-Rite

(NASDAQ: XRIT) X-Rite is the global leader in color science and technology. The company, which now includes color industry leader Pantone Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical, visit www.xrite.com or www.pantone.com.