Ethics Professor Named to Vector Marketing’s Academic Advisory Board

OLEAN, N.Y.--(EON: Enhanced Online News)--Linda Ferrell, Ph.D., one of the country’s most well-known marketing and business ethics professors and authors, has been named to the Academic Advisory Board of Vector Marketing, the direct sales division of Cutco Cutlery.

“A Decision Making Framework for Business Ethics Education.”

Cutco Cutlery is the largest kitchen cutlery manufacturer in North America and sells its products through a national network of college students who sell through in-home personal demonstrations. Vector trains these students, providing them with a wide range of skills related to sales.

“It’s important for us to keep up with trends and the pulse of the college community,” said Bruce Goodman, president of Vector/West. “Our academic advisory board provides us with valuable information that we use in the recruitment and training programs associated with the sale of our products.

“It’s an honor to have Dr. Ferrell join our esteemed advisory board.”

Dr. Ferrell is currently an Associate Professor of Marketing and Creative Enterprise Scholar at the University of New Mexico’s Anderson School of Management. Prior to joining the faculty at New Mexico, she served in similar capacities at the University of Wyoming, University of Northern Colorado, Colorado State University, and the University of Tampa.

Her specific area of specialty is in marketing ethics and social issues. Dr. Ferrell is the author of numerous books and articles on this topic and recently published “A Decision Making Framework for Business Ethics Education.” She is also an active member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, Academy of Management, Marketing Management Association, and Marketing Education Association. She also serves on the Ethics Committee of the American Marketing Association and has served as an expert witness on several marketing ethics cases.

About Cutco Cutlery and Vector Marketing

Cutco Cutlery is a 60-year-old company with headquarters and manufacturing facilities in Olean, New York. Vector Marketing is the company’s sales division, coordinating all sales for Cutco Cutlery through a national network of college students who sell products through in-home personal demonstrations. The company’s sales force is made up of approximately 40,000 students. More than 13 million US households have a Cutco product.