SAN FRANCISCO--()--Business Wire today introduced the Smart Marketing Page, a custom web page featuring information about the product or service announced in a company's press release. The Smart Marketing Page is the newest addition to the Smart News Release suite of services. The goal of the Smart Marketing Page is to supplement the information contained in a client's press release as well as provide a link to this landing page from the client's own website.
“We are able to create and publish a customized Smart Marketing Page as a landing page based on the information and assets available on the Smart News Release, faster and with more features, than a company could do internally for display on its own website.”
The Smart Marketing Page is the logical next step of the Smart News Release, which incorporates multimedia with the press release. The Smart Marketing Page is hosted by Business Wire and includes six multimedia assets including photos, videos, graphics and PDFs, in the most popular downloadable formats. This page is search engine optimized with HTML source code and permalink, with customized call to action sections, email links and social media engagement bookmarklets.
"The Smart Marketing Page is a quick, economical way for a company to extend its product or service announcement to an online audience in addition to the press release announcement ," commented Laura Sturaitis, Senior Vice President, Media Services and Product Strategy. "We are able to create and publish a customized Smart Marketing Page as a landing page based on the information and assets available on the Smart News Release, faster and with more features, than a company could do internally for display on its own website."
Early Adopter
One of the first companies to realize the benefits of the Smart Marketing Page was Scripps Networks for its FoodNetwork.com site. It issued Go Guac on FoodNetwork.com for Super Sunday which provides information and links to guacamole recipes, trends and help guides. The accompanying Smart Marketing Page prominently displays all of the multimedia, text and quick links in an attractive layout design and color scheme chosen by the company.
"In our communications efforts, we strive to give journalists the most complete picture possible, telling our story and providing links and other resources all in one place," said Jerilyn Bliss, Scripps' VP of corporate communications. "Knowing Business Wire's extensive reach in distribution, we were eager to utilize this new product to deliver our message."
Smart Marketing Page Features
The Smart Marketing Page is offered in three page layouts and includes:
- A Smart News Release sent to Business Wire's National circuit with up to six downloadable multimedia assets (which can include photos, graphics, audio files, videos, PDFs, etc.)
- EON: Enhanced Online News posting
- HTML email distribution to 100 email addresses provided by the company
- Fully customized color scheme for text, background and hyperlinks
- Monitoring reports for all distribution
- Search Engine Optimized web page (customized source code)
- Permanent hosting of Smart Marketing Page and multimedia and archiving via a customized permalink
- Customized call to action, email and social media engagement links
Price and Availability
The Smart Marketing Page is available for ordering immediately. Advance ordering is recommended, as three business days is the typical turnaround time. Price per page, including distribution and reporting, is $2,895. To create a Smart Marketing Page, contact your local Business Wire office.
Business Wire Resources:
- Become A Business Wire member
- Business Wire press release distribution
- Business Wire press release distributionBusiness Wire locations worldwide
- Business Wire Events (Release writing, SEO basics, XBRL, and more)
- BusinessWired blog
- Business Wire news
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide.
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