Arrow ECS Expands ‘Operation Market Share’ Program to Help Government Resellers Access More of Sun’s New Business Incentives

Business intelligence and historical data services help resellers identify new customers in the public sector

ENGLEWOOD, Colo.--(EON: Enhanced Online News)--Helping resellers qualify for more of Sun Microsystems’ new business rebates, Arrow Enterprise Computing Solutions, a business segment of Arrow Electronics Inc. [NYSE: ARW], has expanded its “Operation Market Share” initiative with support for reaching customers in the public sector.

“Sun, Sun Microsystems and the Sun logo are trademarks or registered trademarks of Sun Microsystems, Inc. or its subsidiaries in the United States and other countries.”

Launched in September 2008, Arrow ECS’ Operation Market Share program helps resellers gain additional sales promotion benefits through Sun’s New Business Incentive and New Business Rebate programs. Sun will pay resellers both upfront discounts on products and rebates on purchases for new Sun customers. Arrow ECS’ Operation Market Share program assists resellers by targeting companies that haven’t purchased from Sun before or haven’t made any significant Sun purchases in recent months.

Sun’s New Business Incentive and New Business Rebate programs were recently extended to include new customers in the public sector. Arrow ECS provides resellers with business intelligence data identifying government agencies that would qualify as new customers under Sun’s programs, and detailing those agencies’ projected information technology budgets, key contacts and IT spending history. In addition, Arrow ECS reviews its resellers’ historical sales data to identify agencies that resellers may more easily pursue based on relationships with related organizations.

Also, Arrow ECS provides customized marketing support, such as telemarketing and demand-generation services, to help resellers produce sales from the identified leads. With resellers’ consent, Arrow ECS will contact agencies on their behalf to help them pursue those opportunities as well.

“Our Operation Market Share program has received a tremendous response from resellers,” said Bill Page, vice president of Arrow ECS’ MOCA Group that supports North American Sun resellers. “In the current economy, incentives like the ones Sun is offering lessen the cost of doing business for resellers, and Arrow ECS is committed to helping resellers access those incentives.”

ABOUT ARROW ENTERPRISE COMPUTING SOLUTIONS

Arrow ECS, a business segment of Arrow Electronics Inc. [NYSE: ARW], provides enterprise and midrange computing products, services and solutions to value-added resellers, system integrators, and independent software vendors. Based in Englewood, Colo., Arrow ECS connects its customers to the world’s foremost technology suppliers, including HP, IBM, Sun Microsystems, EMC, NetApp, Hitachi Data Systems, and other leading storage networking, software, and security suppliers. Arrow ECS reported $5.4 billion in global enterprise computing solution sales in 2008. Visit www.arrowecs.com for more information.

"Sun, Sun Microsystems and the Sun logo are trademarks or registered trademarks of Sun Microsystems, Inc. or its subsidiaries in the United States and other countries."