SAN FRANCISCO--()--Business Wire announced today the expansion of its partnership with custom publisher SmartBrief, giving Business Wire members access to 35 industry email newsletters used to target even more executives and decision makers.
“We're excited to continue our partnership with SmartBrief”
SmartBrief newsletters are read by over 300,000 C-level executives in industries including, but not limited to, advertising, biotechnology, consumer electronics, education, health, retail, telecommunications, travel and hospitality.
"We're excited to continue our partnership with SmartBrief," says Laura Sturaitis, senior vice president of media services and product strategy for Business Wire. "Business Wire is pleased to continuously provide the most comprehensive and effective distribution for our members."
Business Wire members can choose SmartBrief newsletter distribution to supplement any geographic circuit with the goal of reaching both media and B2B communicators, executives and decision makers in their industry of choice. Business Wire members' news will appear in the highly visible "The Buzz" section of each SmartBrief newsletter.
"The ability to directly reach executives and key decision makers in specific industries greatly enhances the ROI of any press release," says Chris McNeilly, vice president of software for SmartBrief.
Newsletters available to add to a Business Wire geographic circuit include:
- American Association of Advertising Agencies
- American Advertising Federation
- American Academy of Nurse Practitioners
- Advanced Medical Technology Association
- The Associated General Contractors of America
- American Hotel & Lodging Association
- Aerospace Industries Association
- Association for Supervision and Curriculum Development
- American Society of Civil Engineers
- The American Society of Travel Agents
- Biotechnology Industry Organization
- Consumer Electronics Association
- The Council for Exceptional Children
- The Culinary Institute of America
- Cable & Telecommunications Association for Marketing
- Cellular Telecommunications & Internet Association
- eHealth
- Food and Drug Law Institute
- Food Marketing Institute
- Grocery Manufacturers Association
- Interactive Advertising Bureau
- International Council of Shopping Centers
- International Dairy Foods Association
- National Association of Broadcasters
- National Association of Real Estate Investment Trusts
- National Association of Wholesaler-Distributors
- National Association of Women Business Owners
- National Federation of Independent Business
- National Restaurant Association
- The National Retail Federation
- Property Casualty Insurers Association of America
- Shop.org
- SIFMA: Securities Industry and Financial Markets Association
- SIFMA Global: Securities Industry and Financial Markets Association
- United States Telecom Association
Measurement Report
Business Wire members will also receive measurement reports showing the number of industry executives and decision makers, by title and company, who clicked on their press releases via a SmartBrief newsletter.
Price and Availability
Distribution to any of the 35 SmartBrief industry email newsletters is available for ordering immediately. The cost for distribution is $150 per email newsletter. For more information on SmartBrief, contact your local Business Wire office.
About SmartBrief
SmartBrief publishes more than 100 co-branded, customized email newsletters in partnership with leading trade associations, professional societies and corporations. More than two million professionals in 18 industries rely on SmartBrief every day to save them time and keep them informed with essential industry news and more.
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About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide.
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