SAN FRANCISCO--()--Business Wire today announced that a new comparison feature has been added to NewsTrak Access, a measurement report which provides Business Wire members with value-added information about some of the online activity for the press releases.
“The new Compare to Previous Releases feature will help our members with their Search Engine Optimization efforts”
NewsTrak Access provides a summary of viewer interaction from BusinessWire.com and BusinessWire.com-hosted news pages, in addition to other sites for some portions of the report. The report comprises two viewer communities: Journalists registered with PressPass, an online service exclusively for members of the media; and a second section encompassing all registered users of BusinessWire.com as well as unregistered users and/or media.
The new Compare to Previous Releases feature allows users to:
- Compare viewership data for the current press release and up to four additional press releases.
- Quickly see the top referring URLs and search terms for each of the five most recent press releases.
- Compare other visitor statistics across press releases.
- Click through to the NewsTrak Access reports for each press release in the comparison.
"The new Compare to Previous Releases feature will help our members with their Search Engine Optimization efforts," said Laura Sturaitis, Senior Vice President, Media Services & Product Strategy for Business Wire. "Clients will now be able to compare different sets of keywords used to optimize their press releases to see which keywords perform best. Or they can compare press releases run through the Press Release Builder to those that were not. This feature will make NewsTrak Access even more valuable as a tool for our members in evaluating their communications efforts."
Users can compare a single press release to their four most recent press releases by clicking the Compare to Previous Releases link in their NewsTrak Access report. Or, they can compare any five press releases from within the My Reports section of Business Wire Connect.
The NewsTrak series of reports, comprising of NewsTrak Reach, NewsTrak Posting and NewsTrak Access, are included at no additional charge with most circuits when press releases are submitted via Business Wire Connect.
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Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5929902&lang=en
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