SAN JOSE, Calif.--()--Adobe Systems Incorporated today announced that Cloudveil, a producer of inspired mountain apparel, has increased online sale conversions by double-digits and improved its site performance and overall customer experience with the Adobe® Scene7® hosted rich-media platform.
“The benefits of Scene7 have been tremendous for us. We experienced double-digit conversion increases, more than double the number of images per product on our site, and we’ve been able to reallocate resources once used for image production to develop more compelling experiences for our customers.”
Since the addition of Scene7, Cloudveil experienced a considerable increase in the amount of time users remain on the site. This is largely due to the product-specific videos now featured on 20 percent of Cloudveil’s merchandise and 60 feature videos in the video gallery, including clips of extreme skiing interspersed with demos of key product features. Online conversion rates for products where shoppers watch product videos are nearly two times higher than conversion rates on products where videos are not viewed. Additionally, the average order value for shoppers who viewed a product video is 19 percent higher.
Using Scene7’s scalable rich media publishing system that leverages single master images to produce multiple image derivatives on-demand, Cloudveil has also been able to add lifestyle and on-model imagery sitewide – more than doubling the number of images per product. This has reduced image production time across Cloudveil.com by more than 50 percent, and has freed up valuable resources to focus on more immediate corporate brand needs and improving user experience. Prior to Scene7, Cloudveil had only 10 images per product and was unable to add more imagery or offer customers a “view all” option because of lengthy page load times.
Between the photos and online product videos, Cloudveil has been able to provide shoppers with more information than what they would have access to in a retail store.
Quotes:
Jeff Wogoman, director of marketing for Cloudveil
- “The benefits of Scene7 have been tremendous for us. We experienced double-digit conversion increases, more than double the number of images per product on our site, and we’ve been able to reallocate resources once used for image production to develop more compelling experiences for our customers.”
- “Our customers love the online videos. Using Scene7’s eVideo Solution, we are able to offer a clean viewing experience that doesn’t skip or jump and we do not have to worry about site performance or load times.”
- “Scene7’s speed and technology levels the playing field for small and mid-size brands to be able to offer the same usability as large brands.”
Doug Mack, vice president of hosted and consumer solutions for Adobe
- “Consumers’ expectations for rich online experiences are continuing to grow and it is becoming more and more essential for companies to differentiate themselves to stay ahead of their competition.”
- “Cloudveil’s focus and success in delivering more compelling experiences, by leveraging Adobe Scene7, is a testament to the value of scalable rich media. We look forward to our on-going partnership with Cloudveil as the company continues to deliver rich innovative experiences.”
Multimedia:
Cloudveil video gallery: www.cloudveil.com/videos
Example of product information and integrated video: www.cloudveil.com/sport/mountaineering/mens
Helpful links:
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
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