Conair® Teams up with Brickfish® for the Launch of its New Infiniti Cord-KeeperTM Hairdryer

Online Competition Asks Consumers to Share their Hair-raising Stories

SAN DIEGO--(EON: Enhanced Online News)--Brickfish^®, the social media marketing solution, and Conair^®, the leading manufacturer and marketer of health and beauty products, today announced its “How Do You Reel It In?” campaign. The campaign, located at http://www.conair.com/223_hairstory/index.php, asks entrants to submit photos of their best bad hair days or their best good hair days. Entrants can then share their stories about their hair days and how the Infiniti Cord-Keeper™ by Conair^TM could have helped them reel it in. The grand prize winner, selected by Conair^® from the top 200 highest scoring entries, will have the opportunity to become the official “Ask the Expert” guest blogger on Conair.com, and he or she will also receive a $500 gift card and $300 Conair^® gift basket.

“Almost everyone has had a horrible hair day or an unbelievably amazing hair day”

“Almost everyone has had a horrible hair day or an unbelievably amazing hair day,” said Paulette Heller, Director of Marketing for Conair^®. “The ‘How Do You Reel It In’ campaign is a fun way for beauty mavens to engage with the Conair® brand, and our new Infiniti Cord-Keeper^TM by Conair^TM, by sharing their stories. We look forward to receiving a large variety of entries, ranging from the utterly embarrassing to the effortlessly glamorous of hair days.”

In addition to the Grand Prize winner, Conair^® will also be giving away prizes for Most Viral and to Sign-up Sweepstakes winners. The Most Viral winner, selected from the top 200 Most Viral entries, will receive a $300 Conair^® gift basket. Six Sign-up Sweepstakes winners, who sign up to receive exciting news from Conair^®, will be randomly selected at the end of the campaign to win an Infiniti Cord-Keeper^TM by Conair^TM hairdryer.

Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that get consumers engaged in a meaningful brand dialogue throughout the social Web. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, IM, blogs, email and more. Campaign participants interact with the brand campaign in a variety of ways that include creating, reviewing, sharing, voting upon, and watching brand-relevant content. This powerful viral marketing vehicle generates extensive brand awareness, engagement, reach and results.

“By leveraging the Brickfish platform and by asking consumers to share their fabulous or fortuitous hair experiences, Conair^® will be able to connect with its consumers online,” said Nichole Goodyear, president/CEO and co-founder of Brickfish. “We can’t wait to watch as these entries spread virally across the Internet, building significant awareness for Conair^® and its new Infiniti Cord-Keeper^TM hairdryer.

The “How Do You Reel It In?” campaign ends June 26. For complete details, visit http://www.conair.com/223_hairstory/index.php. For more information about Brickfish, visit www.brickfish.com/company.

About Conair^®

Conair began in 1959 as a small hair appliance and hair care company. Today Conair is a multinational corporation with annual gross sales of $2 billion. Headquartered in East Windsor, New Jersey, with sales and marketing operations in Stamford, Connecticut, Conair is respected around the world as one of the largest manufacturers and distributors of personal care and professional products, grooming, health and beauty products, and premium kitchen electrics and cookware. Conair products currently sell in 100 countries on five out of seven continents. For more information about Conair Corporation, please log onto www.conair.com.

About Brickfish^®

Brickfish^®, the social media marketing solution, enables brand advertisers to reach their target audience on the social Web through viral marketing campaigns that engage consumers in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, blogs, IM, email, and hundreds more. Additional campaign participants interact with the brand by creating, reviewing, sharing, voting upon, and watching brand-relevant content. All of these brand engagements are tracked with patent-pending Viral Map™ and Geo View technologies, which provide detailed data on the reach, engagement, and viral activity of each campaign across the Web and geographically. Brickfish uses an exclusive Cost Per Engagement® (CPE®) model for pricing and measuring consumer participation in online advertising campaigns. Brickfish has launched successful campaigns for some of the world’s premier brands, including Microsoft, Estée Lauder, Samsung, Victoria’s Secret, Kodak, Nike, Coach, Givenchy, The North Face®, Intuit, Qualcomm, Estee Lauder and more.