The iPhone Developer's Cookbook, By Erica Sadun, Connects With Mac Programmers

INDIANAPOLIS--(EON: Enhanced Online News)--The iPhone Developer's Cookbook: Building Applications with the iPhone SDK, by Erica Sadun, was Pearson Technology Group’s (PTG) best-selling eBook for 2008, and the print version continues to appear in the top listings of Amazon.com’s Computer & Internet and Professional & Technical categories.

“Pearson is committed to helping our authors share their expertise, whether in print books, in eBooks, or in training. This is a wildly creative community, and we’re really happy to be a part of it.”

The book is also the top-selling electronic title through InformIT, the online home for Pearson’s information technology publishers.

The iPhone Developer's Cookbook provides readers with the skills they need to build applications for the iPhone by presenting them with single-task recipes and clear, fully documented examples, rather than exhaustive documentation. The book focuses on the most common issues new iPhone developers face, including laying out windows, responding to user interactions, accessing local data sources, and creating visual and audio notifications. This focused one-solution source code delivers cut and paste convenience. Programmers add source recipes into their own applications and then customize it to their needs.

Other best-selling PTG Mac Programming titles include Cocoa Programming for Mac OS X by Aaron Hillegass, the #1 best-selling book on the Cocoa Programming Language and the best selling Cocoa book of all time, according to Nielsen Bookscan. Programming in Objective-C 2.0 by Stephen Kochan is currently the #1 selling title on the subject, and has been in the Nielsen Bookscan computer Top 50 since its January release.

“Programming for the Macintosh operating system, and especially for the iPhone, is one of the most exciting, fastest growing, topics in technology. We meet incredibly talented developers nearly every day, who really enjoy sharing their knowledge, skills, and secrets with other developers,” said Paul Boger, Publisher, Pearson Technology Group. “Pearson is committed to helping our authors share their expertise, whether in print books, in eBooks, or in training. This is a wildly creative community, and we’re really happy to be a part of it.”

About the Author

Erica Sadun has written, coauthored, and contributed to about three dozen books about technology, particularly in the areas of programming, digital video, and digital photography. An unrepentant geek, Sadun has never met a gadget she didn’t need. Her checkered past includes run-ins with NeXT, Newton, iPhone, and myriad successful and unsuccessful technologies. When not writing, she and her geek husband parent three adorable geeks-in-training, who regard their parents with restrained bemusement.

About Pearson

The global leader in educational and professional publishing, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm, InformIT (www.informit.com) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O'Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats. Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearson's other primary businesses include the Financial Times Group and the Penguin Group.