NEW YORK--()--CESLIE: The Women’s Network™, the media and entertainment company that produces and syndicates informative, fun, original, and meaningful programming for the most influential sector of the marketplace – women over forty – announced today the launch of its online radio network featuring programming targeting stylish, healthy, and informed women age 40+. The network launches in a partnership with BlogTalkRadio, a rapidly-emerging broadcast medium with over 4 million listeners per month and 240,000 monthly shows and growing.
“On behalf of our entire network, we are incredibly impressed with Alan Levy and the team at BlogTalkRadio”
Radio programming on CESLIE: The Women’s Network™ will include engaging shows hosted by its editor-in-chief, Ceslie Armstrong, as well as by notable journalists, experts across fields relevant to women over 40, and esteemed media professionals. The live, hour-long shows will be fun, entertaining, conversational, and engaging, and will cover topics including fashion, beauty and wellness, pop culture and entertainment, food, business, and issues pertinent to women, while revealing useful how-to and behind-the-scenes information and advice. Listeners can look forward to give-aways, contests and special promotions, as well as “tips of the day” offered by regular guest experts. On Monday, June 1, 2009, the show will begin its weekday airings, complete with appearances by celebrities, authors, chefs, and experts, not to mention opportunities for listeners to interact by calling in.
CESLIE: The Women’s Network™ will parallel the broader network’s editorial message: “Our Generation: Stylish, Healthy & Informed.” Each weekday Armstrong will bring her candid and authentic reporting style to the radio. She will offer a “behind-the-scenes” perspective, speaking with peers from relationships that she has developed over the 20 years that she has spent as an insider in media and entertainment.
Armstrong will also host the weekly “Momentum Women Mixer,” which spotlights women in business, and will air live from mixers taking place at prominent NYC locations. Members of Momentum Women™, a CESLIE: The Women’s Network™ sponsored social and business networking organization for high-powered women, will serve as featured guests of the show.
“Over the years, Ceslie Armstrong has created a media empire dedicated to reaching the fastest-growing, most affluent market: women ages forty-plus,” said Alan Levy, CEO of BlogTalkRadio. “CESLIE: The Women’s Network™ has grown to become a trusted and valued source by those looking for tips, trends and the latest news on all topics concerning women. We are thrilled that Ceslie will soon be engaging her network through the BlogTalkRadio platform.”
"On behalf of our entire network, we are incredibly impressed with Alan Levy and the team at BlogTalkRadio,” said Ceslie Armstrong Co-founder and Editor-in-Chief of CESLIE: The Women’s Network™. “We are excited that our audience will have the opportunity to tune in daily via BlogTalkRadio’s superior forward- looking technology. With their growing live audience reach and cool on- demand widget that far outweighs anything in radio today, we are going to have a lot of fun!"
Individuals can tune in live to CESLIE: The Women’s Network™ each weekday beginning at 2:00 PM ET on BlogTalkRadio at www.blogtalkradio.com/cesliearmstrongshow or connect on the CESLIE website at www.ceslie.com. To join the conversation, listeners can call 646-595-4139 to ask a question or to just listen to the live show via phone. An easily-embedded widget for social networking and marketing will also provide access to the shows. After their initial air times, shows can be accessed on-demand at ceslie.com and BlogTalkRadio’s websites.
About CESLIE: The Women’s Network™
CESLIE-The Women's Network™ was founded in May 2005 by a group of media and entertainment professionals and its editor-in-chief Ceslie Armstrong, a veteran magazine journalist, television personality and globally recognized spokesperson to service the fastest growing, most "affluential" yet under-served market: women age 40+. CESLIE is a brand synonymous with delivering high-quality, straightforward, how-to original short and long-form programming and information to women who aspire to live and provide a better life for herself and family. The networking and event affiliate of the company is the membership-based Momentum Women™ and site: www.momentumwomen.com. The Network’s extensive library of programming is distributed across traditional and new media channels. More here: http://www.ceslie.com/aboutus.html.
About BlogTalkRadio
Launched in August 2006, BlogTalkRadio is a web-based radio platform that allows anyone, anywhere the ability to host a live, Internet Talk Radio show, simply by using a telephone. The platform hosts and preserves millions of conversations and aggregates like-minded individuals into diverse online communities. Hosts call into the service by phone to broadcast, and each show can accommodate unlimited live listeners. Upon completion of the live broadcast, each show is automatically archived as a podcast. Many businesses are utilizing the BlogTalkRadio platform as a tool to extend their brand on the web. Such Branded Networks include Woman’s Day, HarperCollins, Hachette Book Group, PBS, Walmart, Sun Microsystems, and the U.S. Department of Defense. Since the company’s launch, thousands of hosts have broadcast more than 240,000 shows.
