Ouidad Teams up with Brickfish® to Celebrate Curls

User-Generated Content Campaign Gives Curls the Final Word

NEW YORK--(EON: Enhanced Online News)--Brickfish^®, the social media marketing solution, and Ouidad, the Curl Experts^TM, announced the “If These Curls Could Talk!” campaign today. The campaign, located at www.ouidad.com/if-these-curls-could-talk-contest, asks entrants to submit photos of their curly hair and, using the provided "talk bubbles," explain what their curls would say. Entrants are then asked to select their favorite Ouidad products. The Grand Prize winner, selected by the Ouidad team from the top 250 highest scoring entries, will receive a trip for two to New York City for a “Curly Girl” weekend, the title of Ouidad Curl Ambassador and become a guest blogger on Ouidad.com.

“We created the ‘If These Curls Could Talk!’ campaign to educate curl-conscious consumers. We are confident this campaign will drive increased awareness for Ouidad and for her line of hair care products.”

“Long regarded as the ‘Queen of Curl,’ Ouidad strives to free curls through innovation in her signature cutting and styling techniques and by formulating products that create sexy, gorgeous curls,” said Patrick Campbell, Marketing Director at Ouidad. “We created the ‘If These Curls Could Talk!’ campaign to educate curl-conscious consumers. We are confident this campaign will drive increased awareness for Ouidad and for her line of hair care products.”

In addition to the Grand Prize winner, Ouidad will be giving away prizes to one Most Viral winner, one Runner-up winner and 43 Sign-up Sweepstakes winners. The Most Viral winner and the Runner-up winner will each receive the title of Ouidad Curl Ambassador and will each receive a gift certificate for a makeover at the nearest Ouidad Certified Salon and seasonal product deliveries. The 43 Sign-up Sweepstakes winners will be randomly selected to receive Ouidad products.

Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that get consumers engaged in a meaningful brand dialogue throughout the social Web. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, IM, blogs, email and more. Campaign participants interact with the brand campaign in a variety of ways that include creating, reviewing, sharing, voting upon, and watching brand-relevant content. This powerful viral marketing vehicle generates extensive brand awareness, engagement, reach and results.

“Those of us with wavy hair know how important it is to find the right products,” said Nichole Goodyear, president/CEO and co-founder of Brickfish. “Ouidad’s ‘If These Curls Could Talk!’ campaign is a great way for the brand to connect with its curly consumers online, and give them an opportunity to engage with its products. We look forward to receiving an array of entertaining entries, filled with talking curls.”

The “If These Curls Could Talk!” campaign ends July 14, 2009. For complete details, visit http://www.ouidad.com/if-these-curls-could-talk-contest. For more information about Brickfish, visit www.brickfish.com/company.

About Ouidad Salon

Since 1984, Ouidad has been the pioneer and leader of the curly hair category. She was the first stylist and salon owner in the country to specialize in curly hair. Today editors at national fashion and beauty magazines and producers at national and local broadcast outlets consult Ouidad regularly and consider her to be the "Queen of Curl." Ouidad is also the author of Curl Talk, a book that addresses all curly hair issues and that is sold at bookstores nationwide. Her two flagships salons are located in New York, NY and Santa Monica, CA; both serve a loyal clientele who fly in from all over the world to get the Ouidad “Carving & Slicing®” proprietary method of cut and style.

About Ouidad Products

Ouidad Products are based on Ouidad’s scientific and practical understanding of curly hair's special needs. As the first–ever line developed specifically for curly hair, Ouidad products deliver healthy, curly hair for life. The products are a full line of protein and vitamin enriched hair products that work with antioxidants to make curls defined, soft, shiny and manageable. They are currently found at the two Ouidad flagship salons, 20 Ouidad certified salons across the country, and at www.ouidad.com

About Brickfish^®

Brickfish^®, the social media marketing solution, enables brand advertisers to reach their target audience on the social Web through viral marketing campaigns that engage consumers in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, blogs, IM, email, and hundreds more. Additional campaign participants interact with the brand by creating, reviewing, sharing, voting upon, and watching brand-relevant content. All of these brand engagements are tracked with patent-pending Viral Map™ and Geo View technologies, which provide detailed data on the reach, engagement, and viral activity of each campaign across the Web and geographically. Brickfish uses an exclusive Cost Per Engagement® (CPE®) model for pricing and measuring consumer participation in online advertising campaigns. Brickfish has launched successful campaigns for some of the world’s premier brands, including Microsoft, Estée Lauder, Samsung, Victoria’s Secret, Kodak, Nike, Coach, Givenchy, The North Face®, Intuit, Qualcomm and more.