TransCard and Taxi on Demand Are Helping People Get Home Safely

CHATTANOOGA, Tenn.--(EON: Enhanced Online News)--TransCard (www.transcard.com)—a leading provider of prepaid debit card solutions branded with MasterCard®, Discover® Network and STAR associations—is launching a prepaid transportation card program with the Chattanooga-based company Taxi on Demand.

“Now, with the Taxi on Demand card, we no longer have to worry about our children or loved ones getting home safely—no matter where they are, what time it is or if they have cash. It’s a great anxiety alleviator.”

Taxi on Demand (TOD) is a prepaid card that comes in denominations of $35, $50, $100 and $200—providing cardholders with taxi-specific services anywhere in the United States, 24 hours a day, 7 days a week. Cardholders have access to a toll-free call center number, printed on the front of the card, that allows them to be connected directly to cabs in their vicinity that accept the TOD card.

The card can only be used for taxi services and will be declined if the cardholder tries to make any other type of purchase.

“As the father of a college student, I know the anxiety parents experience while their kids are away at school. Through Taxi on Demand, I hope to help give parents peace of mind about their children’s safety,” says John “Thunder” Thornton, Chairman of Taxi on Demand. “We expect this service to be very popular with not only students, parents and grandparents—but also student organizations, such as sororities and fraternities, that want to ensure the safety of their members by providing them TOD cards.”

The Taxi on Demand concept is the creation of Johnny Thornton, Jr., Founder & Vice Chairman of TOD. He developed the Taxi on Demand idea while attending the University of Tennessee.

“All parents worry about their children. We have been there and realize how easy it is to forget to put cash in your wallet or to not have money at all,” says Jerry Uffner, TransCard’s President. “Now, with the Taxi on Demand card, we no longer have to worry about our children or loved ones getting home safely—no matter where they are, what time it is or if they have cash. It’s a great anxiety alleviator.”

While TOD cards were designed with college-aged kids in mind, cards can be used for and by anyone—regardless of their age.

“The Taxi on Demand card is a perfect marriage between a market need and a cost-effective solution that meets this need on multiple levels,” says Craig Fuller, CEO of TransCard. “Our company believes in using the prepaid platform to provide inventive and groundbreaking payment solutions that are very much outside of the box. We look at prepaid as the future of the financial system—and Taxi on Demand is one more step closer to this future.”

About Taxi on Demand

Taxi on Demand is a collaboration between Chattanooga developer, John “Thunder” Thornton, Chairman; his son, Johnny Thornton, Jr., Founder & Vice Chairman; and former Tennessee basketball standout, Dane Bradshaw, President & CEO, in an effort to keep kids safe while away from home. The company’s flagship product is a proprietary prepaid card available only for taxis that appeals to college and university students, enabling them to travel via taxi whenever safe transportation is required. TOD provides a call center that cardholders can use to purchase cards, check their balances, and receive help finding cabs. Currently launching in Tennessee, TOD cards and services are available nationwide. For more information, visit www.taxiondemand.com. TOD cards may be purchased on the website or by calling 1-888-4-TOD-TAXI.

About TransCard

TransCard (www.transcard.com) is a top ten, stored-value processor and a global provider of transaction-based processing services. TransCard has provided stored-value processing services since 1993 and pay card products beginning in 1996. TransCard differentiates itself in the prepaid card industry by offering compliant solutions, real value, proprietary technology, mobile card management and stability. Its products include paycards, financial institution stored-value processing, gift reward cards, fleet services and retail program management. TransCard handles nearly $2 billion in electronic transactions annually and was featured as a “10 to Watch” by Intele-Card News. The company was recently named as a 2009 Paybefore Awards Best-in-Category Winner for the Best Corporate-Funded Prepaid Card.