CHICAGO--()--Raschanda L. Hall, has been promoted to the position of Global Media Relations Manager at Business Wire. Hall has been with Business Wire for more than nine years in various media relations positions.
“Raschanda exemplifies Business Wire's commitment to dedicating our best people and resources to media relations as a vital component to the services we provide on behalf of our members to the media in this quickly evolving communications environment.”
In her new role, Hall will lead the largest, dedicated, worldwide media relations team in the wire industry, leveraging their relationships with external audiences and influencers. Hall's focus will be on strategies to further establish and expand Business Wire's media reach and advantage to both traditional and social media audiences.
"Raschanda exemplifies Business Wire's commitment to dedicating our best people and resources to media relations as a vital component to the services we provide on behalf of our members to the media in this quickly evolving communications environment." said Laura Sturaitis, Business Wire's SVP Media Services and Product Strategy. "Raschanda's experience and her long-time professional relationships with traditional and new media, as well as journalism organizations demonstrate her ability and vision to bring together the best of print, broadcast, online and social media for the benefit of both audiences we serve at Business Wire, our members and those who communicate our client's news to their viewers, listeners, readers, subscribers, friends, fans and followers, wherever they are and whatever language they speak."
Hall works closely with journalism organizations and has served on the boards of the National Association of Black Journalists (NABJ), the Black Public Relations Society of Chicago and The Publicity Club of Chicago (PCC) She has been a sought after speaker and panel moderator on topics such as media relations best practices and social media tools for communicators.
Prior to joining Business Wire, she worked as a Field Producer and Studio Crew Supervisor for Fox and WB affiliates in San Antonio, TX. Hall earned her BA in Mass Communications from Dillard University in New Orleans, LA.
You can follow Hall on Twitter: http://twitter.com/raschandahall and on LinkedIn: http://www.linkedin.com/in/raschandahall
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About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide.
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