M Booth & Associates Named “Creative Agency of the Year” by The Holmes Report

NEW YORK--(EON: Enhanced Online News)--M Booth & Associates, which has ranked among New York’s top independent PR firms consistently over the past two decades, was named “2009 Creative Agency of the Year” by The Holmes Report, one of the PR industry’s leading publications.

“smart work for clients such as Ronzoni (giving cows the day off for the Smart Taste line) and Vaseline (the “Skin is Amazing”

The award was conferred in recognition of Booth’s ability to “deliver creative brand insights and the strategic programming to take advantage of those insights.” The Report noted that the key to Booth’s success was its creativity, demonstrated by the expansion of its relationships with Unilever and American Express, and its “smart work for clients such as Ronzoni (giving cows the day off for the Smart Taste line) and Vaseline (the “Skin is Amazing” campaign) to the U.S. Virgin Islands (capitalizing on a Sports Illustrated swimsuit shoot on the islands).”

“We are so proud of this recognition,” said agency president Margi Booth. “Our team at Booth comes to work every day with the drive to find the most creative solutions to our clients’ business challenges. Our clients are our partners in this adventure, and the award honors them as much as it does us.”

Booth also picked up two PRSA Big Apple Awards, one for the Social Media Campaign of the Year for their work with Travelzoo using Twitter, and the other for the Best Integrated Consumer Marketing Campaign for the launch of Vaseline's "Skin is Amazing." In addition, Booth captured a Hermes Creative Award for American Express OPEN from the Association of Marketing and Communication Professionals.

About M Booth & Associates

M Booth & Associates is the communications agency of choice that champions power brands. Its clients rely on the firm for brand insight and for its creative brand-building programs that match business strategy. With a staff of 65, the public relations agency focuses on consumer products, online brands, travel/lifestyle, corporate, consumer health, and fashion/retail. The firm also created a “Better For You” practice that targets the consumer health sector, and launched First Word Digital, a new group that includes a suite of digital and social media tools. M Booth & Associates has a network of 50 affiliate agencies in the largest and most influential markets in North America, Europe, Asia and Latin America. For more information, visit www.mbooth.com.