BOSTON--(PUMA lets employees take the lead showcasing some of their store associates and their thoughts in their newest retail campaign: PUMA Employees Only. But it doesn’t end there, PUMA will let their fans join in the fun, too, at select PUMA Stores across the US and online, inviting anyone to speak their mind!)--Everyone has something to say and PUMA® is giving you your very own platform to say it. This fall,
“PUMA employees around the world are some of the most colorful and dynamic people. So we thought – let’s show them off, hear what they have to say and while we’re at it, let’s tell the world about it”
This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced below. You can access the Smart Marketing Page via the following link: http://www.businesswire.com/portal/site/PUMAEmployeesOnly/
Thousands of PUMA employees auditioned to be part of the new campaign and fourteen were selected to be featured in the sportlifestyle brand’s fall and holiday campaign highlighting the latest gear and kicks from PUMA, and also sharing a bit of humor. Beginning August 15, the campaign will feature employees’ most random thoughts: proclaiming love for chicken nuggets, asking for cupcakes, to date-seekers and ex-girlfriend rants, the PUMA Employees cleverly share a little insight into their random thoughts or secret wishes. What better way to get to know the brand than through the young, creative and fun employees on the ground at The PUMA Stores?
“PUMA employees around the world are some of the most colorful and dynamic people. So we thought – let’s show them off, hear what they have to say and while we’re at it, let’s tell the world about it,” Antonio Bertone, Chief Marketing Officer for PUMA AG. “We hope that the campaign encourages people to get involved with PUMA and get to know us better.”
The campaign doesn’t stop with the employees, either. In the seven participating stores and online at www.facebook.com/puma in a designated Employees Only section, PUMA will encourage shoppers and fans to share their thoughts. At the PUMA Stores in Boston (Newbury Street), Chicago (N. Rush Street), Houston (Galleria), Los Angeles (Third Street Promenade), Miami (Aventura Mall), New York (Soho and Union Square), and San Francisco (Market Street), shoppers will be able to grab their own poster board and marker and write their thoughts, which will be displayed throughout the week at the each PUMA Store. Everyone participating will be photographed, just like the employees in the campaign, which can then be uploaded to their Facebook profile. Every week, the PUMA Employee featured in the campaign will choose the best photo and saying in their store - the winner will receive a PUMA Gift and be a Featured Fan on PUMA’s Facebook page.
In each city, PUMA and their featured employees will also host a wide variety of in-store and off-site events and activities inspired by the PUMA Employees and encouraging locals to speak their mind. From local city guides highlighting the employees’ favorite spots to scavenger hunts where consumers need to take a photo mimicking the campaign, PUMA will invite consumers to get to know the brand, and their employees and as well as engage in the program. PUMA’s Facebook Page will also feature more details and insights from each of employee, allowing consumers to get to know them, learn about local hot spots in each neighborhood and follow their whereabouts throughout the campaign.
PUMA Employees Only campaign launches on August 15th through September 30th featuring seven local employees in each city. PUMA will return for the holiday season with seven new executions and seven new employees featured in the campaign beginning November 15th through December 31st.
For more information about the PUMA Employees, events and activities around the campaign, visit www.facebook.com/puma, beginning August 13th and see profiles and behind the scenes videos of each PUMA Employee on www.youtube.com/puma.
For more information about PUMA, visit www.puma.com.
PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Peace, Creativity, and SAFE Sustainability, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Soccer, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.
For more information, please visit www.puma.com.