BIA to Be Known as BIA/Kelsey; Reflects Acquisition and Expanded Expertise in Traditional and Online Media, Mobile Advertising, Local Search and Directory Marketplace

Company Offers Comprehensive View of Local Ad Markets and the Transition from Traditional to New Media Platforms Through Consulting and Valuation Services, Research, Analysis, and Industry Conferences

CHANTILLY, Va.--(EON: Enhanced Online News)--BIA Advisory Services will now be known as BIA/Kelsey, representing the culmination of BIA’s acquisition of The Kelsey Group last October and the complete expanse of services the combined company now offers to multi-delivery platforms, including traditional and interactive media, the online local marketplace, and mobile advertising. In addition to its respected and known industry reports, industry analysis, financial valuation and consulting services, BIA/Kelsey is launching expanded offerings that include ad spending reports, mobile and digital research, multiplatform strategic advice, financial valuations and sales training.

“Our new name represents the blended resources, intellectual capital and products that will enable our clients to succeed as the media landscape continues to reinvent itself”

“Our new name represents the blended resources, intellectual capital and products that will enable our clients to succeed as the media landscape continues to reinvent itself,” said Tom Buono, CEO, BIA/Kelsey. “The walls that have divided traditional media from digital and mobile are being torn down and integrated; cross-platform strategies must be embraced. BIA/Kelsey will usher companies into new marketplaces and support their efforts to be profitable and forward-looking organizations.”

“BIA/Kelsey is a powerful resource for the companies that operate in the transitioning local media marketplace, in the U.S. and around the world,” said Neal Polachek, president, BIA/Kelsey. “Our advisory services distinguish BIA/Kelsey from conventional research firms whose focus is on publishing data reports. In contrast, BIA/Kelsey analysts engage with our clients to deliver comprehensive analyses, insights and recommendations around business, financial and strategic matters. At the end of the day, we’re focused on doing all that we can to ensure our clients’ business and marketplace success.”

BIA/Kelsey’s practice areas will be organized into four service offerings: Consulting and Valuation Services, Research, Continuous Advisory Services, and Conferences. The company will continue its 27-year history of providing expert appraisals, valuations, financial assistance, litigation support, and data services. BIA/Kelsey will also offer strategic consulting services focused on assisting clients with new technologies and media platforms to help expand their revenues and improve the industry landscape.

The research offerings from BIA/Kelsey are grounded in proprietary examinations of advertising spending across 12 local media platforms, as well as reports analyzing the business, financial and technology trends affecting local and national markets. To give clients ongoing access to current research, expert analysis and company analysts, BIA/Kelsey’s Continuous Advisory Services will track local media trends in mobile, search, Yellow Pages, online verticals and digital broadcast strategies. In addition, BIA/Kelsey will manage four C-level conferences each year on Interactive Local Media, Directional Media Strategies, Winning Media Strategies and Marketplaces. These executive gatherings are content-oriented and provide opportunities for clients to network with potential partners, industry insiders, and decision makers at many of the top media, mobile and online companies.

“Whether it is an established company seeking to make the necessary transition or a new company targeting a niche, BIA/Kelsey clients benefit from the extensive and deep industry knowledge our analysts and expert opinions bring to the table,” said Buono.

This announcement can be viewed online at http://www.bia.com/pr090920-BIAKelsey.asp

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through strategic and financial consulting, research, sales training, and expert analysis and evaluation. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directories markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at www.bia.com and www.kelseygroup.com. The company’s blogs are located at http://blog.bia.com/bia/ and http://blog.kelseygroup.com, and it can be found on Twitter through http://twitter.com/BIAfn.

Keyword Tags:
BIA Financial Network, The Kelsey Group, BIA Advisory Services, Tom Buono, Neal Polachek, traditional media, interactive media. radio industry, television industry, valuations, media analysts