M Booth & Associates Wins Social Media SAMMY Award for Branding Work with Travelzoo

NEW YORK--(EON: Enhanced Online News)--M Booth & Associates earned more social media recognition last week, winning a SAMMY Award for Best Twitter Branding for the agency’s work with Travelzoo. The award honors excellence and breakthrough achievement in social media.

“Travelzoo’s last-minute travel deals content is a perfect match for the Twitter platform, and we are honored that the work of M Booth’s Online Brands and FirstWord Digital teams is being recognized by the social media community.”

The SAMMY (Social Advertising, Media and Marketing) Awards are conferred by DM2, which publishes digiday:DAILY e-newsletter and hosts the digiday:SOCIAL conference. DM2 is made up of leading social media and marketing experts, journalists, insiders, marketers, publishers and social technology visionaries.

M Booth’s innovative campaign leveraged Travelzoo’s Top 20 e-mail newsletter and last-minute online travel deals with a Twitter presence that powered its customer service function by updating travelers in real time. The launch spearheaded by the M Booth team featured Travelzoo senior editor Gabe Saglie as the personality behind the company, and the follower count now stands at over 11,000, according to Brad Laney, senior vice president of M Booth’s Online Brands practice.

“We are thrilled that our work with Travelzoo beat out such stiff competition as ‘Mad Men’ and Mars in the Best Twitter Branding category,” said agency president Margaret Booth. “Travelzoo’s last-minute travel deals content is a perfect match for the Twitter platform, and we are honored that the work of M Booth’s Online Brands and FirstWord Digital teams is being recognized by the social media community.”

About M Booth

M Booth & Associates is the communications agency of choice that champions power brands. Its clients rely on the firm for brand insight and for its creative brand-building programs that match business strategy. With a staff of 65, the public relations agency focuses on consumer products, online brands, travel/lifestyle, corporate, consumer health, and fashion/retail. The firm also created a “Better For You” practice that targets the consumer health sector, and launched FirstWord Digital, a new group that includes a suite of digital and social media tools. M Booth is a wholly-owned subsidiary of the Next Fifteen Communications Group, operating in 38 locations around the globe. For more information, visit www.mbooth.com.

About Travelzoo

Travelzoo is a global Internet media company. Travelzoo's media properties, which reach more than 17 million travel enthusiasts in the U.S., Australia, Canada, China, France, Germany, Hong Kong, Japan, Spain, Taiwan and the U.K., include the Travelzoo® Web site (www.travelzoo.com), the Top 20® list, the Newsflash™ e-mail alert service, the Travelzoo Network™, the SuperSearch™ search tool, and the Fly.com™ search engine. Travelzoo publishes offers from thousands advertisers from around the world. Travelzoo's deal experts review offers to find the best travel deals and confirm their true value. Travelzoo's global headquarters is in New York City.