Boselli and Wiles Open Florida PR & Ad Agency

JACKSONVILLE, Fla.--(EON: Enhanced Online News)--Tony Boselli and Susie Wiles have partnered to open the Florida office of IF marketing & advertising in Jacksonville. IF marketing & advertising is an Austin, Texas based full-service advertising agency whose services include brand identity, web design, print, interactive, public relations and multimedia campaigns. IF’s scope of services in Florida will also include public affairs and media relations. IF marketing & advertising was started in 2002 by three former NFL teammates, Jeff Novak, Will Furrer and Tony Boselli. The team has been expanded to include creative and innovative professionals who get excited about clever ideas, fresh designs and engaging campaigns, but who also understand that businesses run on numbers.

Tony Boselli, a five-time All-Pro offensive tackle, five-time Pro Bowler and possible future Hall of Famer, was the first player ever drafted by the Jacksonville Jaguars, chosen #2 overall in the 1995 NFL Draft. He was also the first inductee into the Jaguars ring of honor, "The Pride of the Jaguars." Before professional football, Tony was a two-time All-American at USC. He is an active member of the community, regularly speaking to youth and church groups on his experiences in life and sports. Tony has spent the last few years honing his skills as a radio and television personality and has gained a national reputation.

In Jacksonville, Tony proudly commits his time and energy to the Boselli Foundation’s work with underprivileged youth. The Foundation’s partnerships with local government and non-profits have allowed the centers to serve many children in need and Tony’s personal involvement assures the highest quality programs. Two centers are open and running and a third is in the construction stage. As Managing Partner of IF marketing & advertising, his efforts are directed primarily toward business development, product positioning and market research for real estate and corporate projects. A resident of the Jacksonville area since 1995, Tony is committed to giving back – charitably and professionally – to the place he now calls home. Tony is also an active investor and holds a real estate license.

“Jacksonville’s business climate and the character of the people who live here made us decide to open the Florida office of our company. We believe that we are the agency of the future – consolidating assets, making good use of new and digital media and taking time to know our clients’ needs – sometimes even better than they do. We have already begun to work for some of Jacksonville’s best corporate citizens and with the addition of an amazing pro like Susie Wiles, I’m sure this is just the beginning,” said Boselli.

Susie Wiles is a seasoned communications, government relations and special initiatives professional with more than twenty years of experience managing government and public affairs endeavors.

Wiles has served at the highest levels of local government in Jacksonville as a senior appointee of three Mayors. She served as Chief of Staff to former Mayor John Delaney and served as Communications Chief for Mayor John Peyton until August of last year. In addition, while in private practice, Wiles represented clients in the areas of coalition building, strategic media relations, environmental permitting, grassroots activism and political strategy. Wiles has been recognized nationally as one of the best communications professionals in Florida and has been the recipient of numerous awards in the fields of organizational leadership and communications. She was recently cited in 904 Magazine as one of Jacksonville’s 50 most influential people.

Wiles’ national political experience spans three Presidential campaigns, White House service in the Executive Office of the President for President Ronald Reagan, working for two members of Congress, serving in a senior role at the Department of Labor, many local and statewide political campaigns and, most recently, she served on the Transition Team of Florida Governor Charlie Crist. She was a co-chairman of McCain-Palin, 2008 in Duval County and was a member of the board of St. Johns Forever, a grassroots organization working to provide a dedicated funding source for conservation in St. Johns County.

“I am excited to be a part of this dynamic team and to be working with Tony day-to-day. We know how to work effectively and leverage that for our clients. Tony and I are proud to call north Florida home and we want to be a part of making a positive impact through our work with our clients and by our commitment to community projects that make a difference,” said Wiles.

From day one, the IF Team builds genuine relationships and partnerships by providing practical solutions to business needs and remaining accountable. Through strategic guidance, creative talent and pragmatic methods, the IF Team takes great ideas from concept to completion and from brand to market. Along the way, Jeff, Will and Tony – and now Susie - ensure that those ideas are relentlessly tested, modified and adapted to reach the market with maximum results and minimum cost.

IF marketing & advertising will establish its offices at the beaches, 2109 Sawgrass Village Drive, Ponte Vedra Beach, FL 32082.

IF marketing & advertising is a rapidly growing full-service marketing company, based in Georgetown, Texas, that combines innovative designs, strategic leadership, and up front accountability to deliver traditional and Internet marketing solutions.