Priscilla of Boston Launches Brickfish® Program to Ask Fashionistas to Share Their Inspirations

Luxury Bridal Retailer to Send Grand Prize Winner on a Trip for Two to NYC

SAN DIEGO--(EON: Enhanced Online News)--Brickfish^®, The Social Media Solution^TM, and Priscilla of Boston, the world's leader in the luxury bridal and related apparel categories, today announced its “How Does Priscilla of Boston Inspire You?” campaign. The campaign, located at http://www.priscillaofboston.com/brickfish.jsp, asks entrants to create unique collages by uploading personal photos and selecting which Priscilla of Boston gowns inspire them. Entrants are also asked to share their thoughts and inspirations behind their collages and why their collages reflect them. The Grand Prize winner, selected by Priscilla of Boston from the top 100 highest scoring eligible entries, will receive a luxury trip for two to New York City for Priscilla of Boston's exclusive April Runway Show, dinner at a popular NYC restaurant, spa treatments, a private appointment with an expert bridal consultant at Priscilla of Boston’s NYC Salon and a dress of the winner’s choice.

“Each Bridal Fashion Week season, the Priscilla of Boston designers have the opportunity to bring luxury and couture to life through their personal inspirations”

“Each Bridal Fashion Week season, the Priscilla of Boston designers have the opportunity to bring luxury and couture to life through their personal inspirations,” said Jeremy Capello, Director of Marketing for Priscilla. “With our October runway show right around the corner, it’s a perfect time for us to channel our vision of inspiration and have consumers to share theirs through our ‘How Does Priscilla of Boston Inspire You?’ campaign. We look forward to receiving a variety of beautiful and unique entries.”

The Runner-up winner, selected by Priscilla of Boston from the top 100 highest scoring entries, will receive a free bridal accessory (necklace, earrings or headpiece) of the winner’s choice. The Most Viral winner, selected by Priscilla of Boston from the top 100 Most Viral entries, will also receive a dress of the winner’s choice.

In addition to all the prize possibilities with the campaign, Priscilla of Boston is offering several more opportunities to win, just by tuning in to their live stream of their runway show presented by Brides.com. If consumers watch the live show on Saturday, October 17^th, 2009 at 7 PM ET on www.brides.com/pob, they’ll receive special codes to be entered into a drawing for a free bridal dress, maid of honor dress, veil or bridal accessory.

Brickfish programs enable brands to ignite the conversations consumers have within their social media networks by creating brand evangelism, passion in a peer-to-peer manner, and by optimizing the power of new media. With Brickfish, advertisers leverage the power of the social Web in an authentic and compelling way. Consumers create brand friendly UGC and share it within their social networks. Brickfish's patent-pending Viral Map™ and Geo View technologies provide detailed real-time data on a variety of viral activity across the Web and geographically. This strategic viral marketing platform generates extensive brand awareness, engagement, reach, and results--all of which are trackable, providing clients with incredibly valuable qualitative and quantitative data.

“Not only does Priscilla of Boston create fashion-forward, luxurious bridal gowns and special occasion dresses, but she also strives to build deeper relationships with her consumers by creating connections with them online,” said Nichole Goodyear, president/CEO and co-founder of Brickfish. “The ‘How Does Priscilla of Boston Inspire You?’ campaign will help bring awareness to the complete Priscilla of Boston line, while engaging its target audience online.”

The “How Does Priscilla of Boston Inspire You?” campaign ends November 16. For complete details, visit http://www.priscillaofboston.com/brickfish.jsp. For more information about Brickfish, visit www.brickfish.com/company.

About Priscilla of Boston

Priscilla of Boston is a multi-branded bridal company with a focus on major premium global brands, including Platinum for Priscilla of Boston, Melissa Sweet, Vineyard Collection, Reverie by Melissa Sweet and Jewel by Priscilla of Boston. Priscilla of Boston was founded over 60 years ago by bridal designer Priscilla Kidder, and offers luxury collections, combining quality craftsmanship and flattering silhouettes. Priscilla of Boston is sold in 15 company-owned locations and fine specialty boutiques worldwide. Please visit www.priscillaofboston.com for more information.

About Brickfish®

Brickfish® is the award winning social media solution that successfully creates ongoing engagement and conversations with consumers using social media. Brickfish provides brands a platform that energizes viral sharing among consumers via the social Web. Consumers create brand friendly UGC and then virally share that content with their vast social networks through widgets, blogs, IM’s, and more. All engagements are tracked with patent-pending Viral Map™ and Geo View technologies, which provide detailed, real-time data on reach, engagement, frequency, and viral activity across the entire Social Web and geographically. Brickfish has launched successful campaigns for Microsoft, MTV Networks, Nike, Victoria’s Secret, Samsung, Coach, Givenchy, The North Face®, Estee Lauder, Qualcomm, and many, many more, generating over 200 million consumer engagements. Brickfish is a 2008 Red Herring Global 100 winner, a 2009 OMMA Award winner for Best Viral Campaign, and has been named a Best Practice in Social Media by the IAB.