Underwriters Laboratories Launches Brickfish Program to Brighten Up the Holidays

Social Media Program Promotes Safety While Engaging Consumers

SAN DIEGO--(EON: Enhanced Online News)--Brickfish, The Social Media Solution^TM, and Underwriters Laboratories (UL), a leader in product safety testing and certification services for more than 115 years, have teamed up for the “Keep the Holidays Safe & Bright” viral marketing program. The program aims to provide consumers with important safety information as well as awareness of its signature UL Mark.

“By teaming up with Brickfish for the ‘Keep the Holidays Safe & Bright’ program, Underwriters Laboratories is adding another element to its social media toolkit”

“During the holidays and throughout the year, online social media programs like this one, combined with others like SafetyAtHome.com, can help broaden the reach of our messages and educate consumers on the importance of safety at home,” said Sara Greenstein, Senior Vice President & Chief Marketing Officer of Underwriters Laboratories. “We are happy to partner with Brickfish on this program as a way to ensure all of us have a safe & bright holiday.”

The “Keep the Holidays Safe & Bright” program enables participants to share personal stories through photos and videos of their favorite holiday moments, thus creating an open dialogue between UL and its consumers. In addition to sharing their brightest holiday moments, entrants will also be able to virally spread their stories throughout the social Web using Brickfish’s patent-pending tools and technologies. Participants can offer reviews, share and vote on their favorite stories, further immersing potential and existing consumers in UL’s brand experience.

Brands and agencies use Brickfish’s platform to launch online advertising and marketing programs targeted at the social networking audience. Brickfish programs enable brands to ignite consumer conversations by creating brand evangelism, passion in a peer-to-peer manner, and by optimizing the power of social media. Consumers create brand friendly UGC and share it within their social networks. Brickfish's patent-pending Viral Map™ and Geo View technologies provide detailed real-time data on viral activity across the Web and geographically. This strategic viral marketing platform generates extensive brand awareness, engagement, reach, and results--all of which are trackable, providing clients with incredibly valuable qualitative and quantitative data.

“By teaming up with Brickfish for the ‘Keep the Holidays Safe & Bright’ program, Underwriters Laboratories is adding another element to its social media toolkit,” said Nichole Goodyear, CEO and co-founder for Brickfish. “We are confident Underwriters Laboratories’ integrated social media efforts will prove to be a shining example of how brands can effectively engage their consumers online.”

For complete details regarding the “Keep the Holidays Safe & Bright” program, please visit http://safetyathome.com/contest. For more information about Brickfish, please visit www.brickfish.com/company.

About Underwriters Laboratories

Underwriters Laboratories (UL) is an independent product safety certification organization that has been testing products and writing Standards for Safety for over a century. UL evaluates more than 19,000 types of products, components, materials and systems annually with 20 billion UL Marks appearing on 72,000 manufacturers’ products each year. UL’s worldwide family of companies and network of service providers includes 64 laboratory, testing and certification facilities serving customers in 98 countries.

About Brickfish®

Brickfish® is the award winning social media solution that successfully creates ongoing engagement and conversations with consumers using social media. Brickfish provides brands a platform that energizes viral sharing among consumers via the social Web. Consumers create brand friendly UGC and then virally share that content with their vast social networks through widgets, blogs, IM’s, and more. All engagements are tracked with patent-pending Viral Map™ and Geo View technologies, which provide detailed, real-time data on reach, engagement, frequency, and viral activity across the entire Social Web and geographically. Brickfish has launched successful campaigns for Microsoft, MTV Networks, Nike, Victoria’s Secret, Samsung, Coach, Givenchy, The North Face®, Estee Lauder, Qualcomm, and many, many more, generating over 200 million consumer engagements. Brickfish is a 2008 Red Herring Global 100 winner and a 2009 OMMA Award winner for Best Viral Campaign.