MyShape Appoints Louise J. Wannier to Executive Chairman of the Board; Former Yahoo! Executive Mercedes De Luca Named President

New Management Team to Focus on Further Scaling Company; Nearly One Million Women Have Signed Up for Online Personalized Shopping Site

GLENDALE, Calif.--(EON: Enhanced Online News)--MyShape, a leader in personalized online shopping and apparel, today announced two key executive promotions. Founding CEO Louise J. Wannier has been named Executive Chairman of the Board and Mercedes De Luca, a former Yahoo! executive, has been promoted to President. These appointments come as the Company continues to strengthen its management team to further scale operations as membership approaches one million women across the country.

“We are thrilled to announce the promotion of Mercedes De Luca and the expansion of our executive team, which reflects the incredible growth of MyShape from an entrepreneurial business to a new, formidable player in the fashion industry”

“We are thrilled to announce the promotion of Mercedes De Luca and the expansion of our executive team, which reflects the incredible growth of MyShape from an entrepreneurial business to a new, formidable player in the fashion industry,” said Louise J. Wannier. “We've made tremendous progress during a challenging year for all retailers, and we believe this new management structure will enable us to capitalize more fully on the significant market opportunity for personalized online shopping.”

Taking on the role of Executive Chairman of the Board enables Wannier to focus full time on the growing number of strategic partnerships and to develop new opportunities for the company. As President, De Luca’s current responsibilities as Chief Information Officer and Customer Experience Officer will be expanded to include leading all day-to-day operations of the company.

“At this stage of MyShape’s growth, we are executing on a new leadership strategy that more fully leverages the strengths of our executive talent,” said Barry Schuler, Managing Director of the Draper Fisher Jurvetson Growth Fund and member of MyShape’s Board of Directors. “With these changes, we are confident that we have the right executive team in place to take the Company to the next level and to further strengthen our leadership in the eCommerce, Fashion and Technology sectors.”

About Louise J. Wannier

A serial entrepreneur and technological innovator with a passion for transforming the consumer experience as well as fashion and design, Louise Wannier founded MyShape to mesh online technical innovation with a larger consumer purpose that makes online shopping more engaging and delightful. Previously, Louise founded and built four companies, including VCR Plus+, the most successful consumer electronics product since the Sony Walkman, which was taken public in 1995 with a market capitalization of over $500 million. She has also served as co-founder and COO of Gemstar U.S. and CEO of Gemstar Europe. Louise holds an MBA from the Anderson School at UCLA, a B.S. from Caltech and a professional degree in textile design from the Fashion Institute of Design and Merchandising (FIDM).

About Mercedes De Luca

A technology business executive, Mercedes De Luca has a track record of designing, implementing and leveraging information technology in high-technology companies to achieve superior business results. Most recently, she served as VP & Chief Information Executive of Yahoo! Inc. responsible for infrastructure, applications, strategy, architecture and the PMO, Mercedes led a team of over 400 professionals to deliver global IT and business solutions for Yahoo!® in more than 22 countries and 80 locations worldwide. Prior to that, she was VP & Chief Information Executive Officer at Interwoven Inc. She also serves on the advisory board of CloudShare Inc. and is a Director of INETCO Ltd. Mercedes holds a B.S. in Electrical Engineering from Columbia University and an MBA from Santa Clara University.

About MyShape®

MyShape® is a breakthrough personalized direct retail channel designed to satisfy the fashion needs of millions of women. MyShape provides all members with their own Personal Shop™ populated with looks that match their specific measurements, shapes and styles. The Personal Shop, The Network of Personal Shops and the ShapeMatch® system are protected by issued and pending international patents. As a result of the company’s deep understanding of its members, each buys more, returns less and is more satisfied with her clothing purchases at MyShape.com than at other online shopping destinations. MyShape is reaching out to millions of women to provide them with an effortless way to shop for apparel that fits and flatters™. For more information please visit www.MyShape.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6121514&lang=en