Dailymotion Channels and Advertising Formats on Broadband TV Announced at CES

Popular Web Video Site Expands Three-Screens Reach with Internet-Connected TV Partnerships for Channels and Advertising Formats

PARIS--(EON: Enhanced Online News)--Dailymotion, one of the largest Web video sites in the world, announced a series of broadband TV deals that brings Dailymotion’s channel driven content and industry standard, interactive advertising formats to the most popular Internet-Connected TV and IPTV platforms. These partnerships follow the successful launch of the Dailymotion’s iPhone app and expand Dailymotion’s successful ad-driven channel content strategy to all three screens

“We are confident audiences will enjoy our consistent, TV friendly look, while our advertisers will benefit from an easy, multi-screen advertising platform that brings the interactivity of the Web to the digital living room TV set.”

The following Internet-connected TV platform deals were announced:

• Dailymotion’s video content is now available on Internet-connected TVs and consumer electronic devices powered by the Yahoo! Widget Engine. The Dailymotion TV Widget will be ad supported, with advertising solutions provided to other TV Widget publishers.
• * Sony BRAVIA Internet Video (distribution in Europe)
• * DivX’s comprehensive embedded Internet TV platform
• * Dailymotion on VUDU Apps, an Internet application platform for HDTVs
• Dailymotion will collaborate with Rovi Corporation on Rovi’s TotalGuide™, a next generation media guide for navigating broadcast, broadband and personal content.

Dailymotion also announced new advertising formats that bring the rich, interactive experience of Web advertising to Internet-connected TVs. Based on the success of Web-based formats and delivered via a Web ad server, the TV advertising formats provide an easy transition for advertisers looking to move to multi-screen advertising campaigns with made-for-TV interactive and measurement capabilities. The following formats were announced:

• Home page skinning and branded loading page
• Clickable banner ads (IAB compliant on many platforms)
• Clickable overlay-into-video ads
• In-stream video advertising including pre-roll, post-roll, mid-roll on ‘continuous play’ of lists
• Clickable ads that can link to a branded, TV-friendly landing page with information and videos
  (Note: Customized versions of the formats will be available through TV Widgets sometime after Q2 2010)

The CES announcements follow several high profile deals in the last two years including a Dailymotion widget channel through Verizon FiOS, a Dailymotion channel on Sony Bravia Internet Link products in North America and an IPTV channel in Europe through the SFR-neufbox network.

“Dailymotion’s popular channel strategy is a key driver behind our site’s 50% growth in 2009, and we look forward to bringing our expansive video library to more broadband TV platforms,” said Eric Cremer, senior vice-president of media development for Dailymotion. “We are confident audiences will enjoy our consistent, TV friendly look, while our advertisers will benefit from an easy, multi-screen advertising platform that brings the interactivity of the Web to the digital living room TV set.”

As one of the leading sites for sharing videos, Dailymotion attracts over 61 million unique monthly visitors (source: comScore, November 2009) and one billion videos views worldwide. Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 18 localized versions, Dailymotion's mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. www.dailymotion.com.