CultureLab Releases 2010 Top 10 Trends To Watch List From Urban, Cross-Cultural, Digitally Savvy Young Adults

DALLAS--(EON: Enhanced Online News)--This year, young adults are expected to gravitate toward the tried and true -- products with which they are familiar and know best. New products that don’t address value or immediate and pressing needs will have a hard time gaining traction. So says CultureLab, a marketing agency focused on the use of consumer research and lifestyle intelligence to connect companies to the “new” general market. This marks the second year the Dallas-based agency has predicted trends among cross-cultural young people both in the United States and around the world.

The Top 10 Trends To Watch addresses a range of areas from fashion to technology to a predicted re-defining of “general market” based on the 2010 Census. CultureLab predicts, for example, that marketers will be confronted with how to effectively approach the fast growing second- and third-generation Hispanics born in the U.S. This and other dynamics of race, like the growing number of bi-racial young people, will force agencies and companies to re-think how they have traditionally viewed the general market. The agency also says that “couponing” will continue to be popular among young people hit hard by both unemployment and underemployment.

Many of the insights for the development of the list were culled from the CultureLab Trend Summit (http://www.vimeo.com/8499366) held last December. Moderated by Dave Parry, professor of Emerging Media at the University of Texas at Dallas, the summit probed emerging youth trends in fashion, music, lifestyle, consumer tech, consumerism, and politics. CultureLab also developed the trends based on social media chatter and in-market explorations in New York, Los Angeles, Atlanta and Houston to glean additional insights.

For a full list of CultureLab’s 2010 Top Ten Trends To Watch list, see http://www.culturelabcreative.blogspot.com.

CultureLab is an independent Southwest U.S. based communications agency that focuses on the use of consumer research and lifestyle intelligence to help brands and institutions effectively connect to the “NEW” general market.