IturanUSA Introduces Rideit – the Most Advanced GPS for Motorcycle Safety and Recovery

FORT LAUDERDALE, Fla.--(EON: Enhanced Online News)--IturanUSA(NASDAQ: ITRN), the only global technology company that designs, manufactures, distributes and provides 24/7 service to all its products under the same roof, just announced the release of its newest product, Rideit. One of the company’s four main U.S. products, Rideit is a waterproof and shockproof global positioning system (GPS) device designed specifically for motorcycles that is guaranteed to withstand the toughest road and weather conditions.

“We at Ituran really pride ourselves in providing the most reliable products and service to our clients, and RideIt is no different – we will continue to operate by our tagline ‘move ahead with confidence.’”

“Our latest product, Rideit, is the only GPS of its kind that provides users with both a tracking and alarm system security solution for motorcycles,” said Nehemya Zamosh, CEO of IturanUSA. “While there are hundreds of GPS devices designed for cars and even pedestrians, for the motorcycle industry, there is a huge lack of reliable and durable GPS systems. We developed Rideit as the solution to provide the security and peace of mind motorcyclists want while on and off the road.”

Rideit is the only product on the market that was developed internally by expert technicians and combines an alarm system and tracking device in one. The product designers paid special attention to details like power consumption and sensor placement, and packaged the device with a remote control – another element that no other GPS product currently offers. Other notable features include an internal accelerometer sensor which detects change in bike angles and can analyze on-road accidents, five second motion alert feature, and siren and blinkers output. Customers will also enjoy personalized perks such as alert notifications by e-mail or SMS (text message) and a back up battery.

“2010 is going to be a great year and we truly believe Rideit will revolutionize the motorcycle industry,” continues Zamosh. “We at Ituran really pride ourselves in providing the most reliable products and service to our clients, and RideIt is no different – we will continue to operate by our tagline ‘move ahead with confidence.’”

Rideit, also offers customers the ability to arm and disarm their motorcycle with their cell phone, as well as set Geozones to know when the motorcycle goes in or out of a specified geographic region. To learn more about Rideit and its comprehensive list of features, visit www.ituranusa.com and click on Rideit.

About IturanUSA

Ituran (NASDAQ: ITRN) has been the international leader in wireless vehicle tracking, recovery and personal attention since 1995. Providing stability, reliability, experience and superior service, the globally recognized and publicly traded company has been deployed by numerous military operations and serves over 600,000 customers worldwide. Its proprietary GPS technology provides customers with 24/7/365 live personnel recovery assistance for both emergency and technical support. The company’s four main products are designed to instill confidence in every customer: Driveit allows consumers to track their automobile, recover a stolen vehicle and protect their family; Manageit is designed for businesses to effectively manage and track their fleets; Controlit enables auto lenders to protect and track their assets; Rideit, IturanUSA's newest product, is dedicated to motorcycle tracking, recovery and personal security. Headquartered in Fort Lauderdale, Fla., Ituran is a global company with offices in Israel, Brazil and Argentina. For more information, call 866-543-5433 or visit http://www.ituranusa.com.