NEW YORK--()--ShermansTravel Media (www.ShermansTravel.com), a leading travel media company, and USA TODAY (www.USATODAY.com) have struck an agreement to bundle Sherman’s Travel magazine into the newspaper in major metropolitan hotels. USA TODAY, the nation’s top-selling print newspaper, and Sherman’s Travel magazine, the leading travel publication focused on “smart luxury,” will be distributed in select major city hotels.
“This partnership will benefit our magazine advertisers by our adding qualified reach, as the bundled product will be placed directly in the hands of professionals and frequent travelers across major U.S. markets”
Beginning in the second half of 2010, a total of 150,000 copies of the fall and winter issues of Sherman’s Travel will be inserted into select hotel distributions copies of USA TODAY. The added Sherman’s Travel distribution will bring the magazine’s circulation to more than 400,000, increasing its overall circulation by 38 percent and helping Sherman’s Travel broaden its base of potential advertising partners.
“This amenity comes at a time when, across the travel industry, travelers really appreciate added value amenities,” said James H. Sherman, founder and CEO of ShermansTravel Media. “This partnership will benefit our magazine advertisers by our adding qualified reach, as the bundled product will be placed directly in the hands of professionals and frequent travelers across major U.S. markets,” added Mr. Sherman.
USA TODAY, which is owned by Gannett Co., Inc. (NYSE: GCI), is an equity partner of ShermansTravel Media, LLC.
ABOUT SHERMANSTRAVEL MEDIA
ShermansTravel Media is a leading travel media company that publishes travel deals, trip ideas, and destination advice. Core digital products include ShermansTravel.com and email publications (Sherman’s Top 25, Bulletins, Luxe 15). Other company products include its Travel Search price comparison tool, the ShermansTravel Deals Network, and Sherman’s Travel magazine, focused on “smart luxury.” Founded in 2002 to help travelers make sense of the overwhelming number of online travel specials, ShermansTravel.com is now the web’s most trusted source for editor-screened travel deals, hotel reviews, and destination advice. Sherman’s Top 25, a free weekly e-newsletter, has surpassed four million subscribers. Sherman’s Travel magazine circulation is 250,000 rising to 400,000 in 2010.
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