Super Bowl Viewers Get “News” from Go Daddy

2^nd Commercial is a Nod to Journalists Covering Ads ‘Too Hot for TV’

SCOTTSDALE, Ariz.--(EON: Enhanced Online News)--Go Daddy is ready to go with its choice for a second Super Bowl commercial and it’s “News!” The thirty-second ad features morning news anchors conducting a ‘gotcha’ interview with Go Daddy Girl Danica Patrick about commercials known for being ‘too hot for television.’

“this year’s Go Daddy Super Bowl ads are beautiful, amazing and sexy!”

It’s a play on Go Daddy’s reputation for pushing the envelope and a reminder about its unrated “Internet-Only” commercials found exclusively online at www.GoDaddy.com Super Bowl Sunday.

You can see the Super Bowl broadcast version of “News” right now at www.GoDaddy.com.

“News is an ad that pokes a little fun at us…and the media,” smiled Go Daddy CEO and Founder Bob Parsons. “I think people need to lighten up, the Super Bowl is a time to have fun, relax and enjoy a few laughs!”

CBS censors were completely serious about rejecting Go Daddy’s previous commercial submission called “Lola.” The ad is about a former football player turned successful online entrepreneur and was rejected without explanation because it was deemed “offensive.” The ad, however, has already been approved to air on other networks. You can see “Lola” at www.GoDaddy.com and judge for yourself. An overwhelming majority of viewers surveyed have said, in their opinions, the ad is not offensive.

Go Daddy purchased two Super Bowl slots, set to air in the first and fourth quarters of the big game. The first ad, revealed last month, is called “Movies.” It also features Danica Patrick and spoofs iconic movie scenes.

In “Movies,” Danica is curvy, cool and classic. Danica used three words of her own to describe this year’s commercials, simply saying, “this year’s Go Daddy Super Bowl ads are beautiful, amazing and sexy!”

This is the sixth consecutive year Go Daddy has advertised in the Super Bowl and since debuting in 2005, the domain name registrar and Web hosting provider has grown its industry market share to near 50 percent, making it three times the size of its closest competitor.

“Super Bowl commercials work for us and viewers have come to expect our GoDaddy-esque ads,” said Parsons. “We’ve been on a ‘short leash’ with censors over the years, but we’ll keep finding ways to deliver ads that are fun, edgy and slightly inappropriate.”

Parsons is the mastermind behind the creative work each year produced in-house by Go Daddy Productions. Last year’s Go Daddy Super Bowl commercials drove more Web traffic than any other advertiser, according to comScore. One of the ads, “Baseball/Enhancement” was co-written by Parsons and ranked as the Most Watched Super Bowl Commercial of 2009, according to TiVo.

To see Go Daddy Super Bowl commercials, visit www.GoDaddyCommercials.com.

To learn how to easily and affordably build an online presence, visit www.GoDaddy.com.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 38 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world's No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also rated the world’s largest hostname provider according to Netcraft Ltd. During 2009, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

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