Yield Software Introduces Free Search Engine Optimization Product

New Website Health Check App and Expanded SEO Capabilities Improve Search Engine Visibility, Increase Traffic and Lower Overall Cost of Acquisition

SAN MATEO, Calif.--(EON: Enhanced Online News)--Responding to the needs of customers looking to attract more search engine traffic to their websites, Yield Software, a leading provider of next-generation online marketing technology, today unveiled the new, free Yield SEO Analyzer. The company is also announcing several enhancements to its premium product, the Natural Search Optimizer, available as part of the Yield Web Marketing Suite or in a new, stand-alone version.

“While our flagship Yield Web Marketing Suite offers a comprehensive, simple solution to managing all aspects of Web marketing, our new Yield SEO Analyzer offers companies a free first step toward improving page rank on Google, Yahoo and Bing.”

“In an increasingly Web-based economy, being able to get your website noticed and rise above the noise is critical to the success of any business,” said Matt Malden, founder and CEO of Yield Software. “While our flagship Yield Web Marketing Suite offers a comprehensive, simple solution to managing all aspects of Web marketing, our new Yield SEO Analyzer offers companies a free first step toward improving page rank on Google, Yahoo and Bing.”

Using the Yield SEO Analyzer is simple and easy. By going to the Yield Software website (www.yieldsoftware.com) and specifying the address of your web page, the system will instantly generate a detailed report for website owners and marketers to use in assessing the overall health of the page. The report offers detailed descriptions of the tests performed and targeted recommendations for website improvements in several critical areas, including:

• Content recommendations
• Inbound link building and outbound link repair
• URL structure and content
• Page accessibility and performance

For more in-depth search engine optimization, the newly upgraded Natural Search Optimizer – available to subscribers of the Yield Web Marketing Suite, and now in a stand-alone version – enables Web marketers to actively manage the continuous improvement of their website.

“Yield Software’s new stand-alone version of our Natural Search Optimizer works daily to track and tune web pages to drive more qualified traffic to company websites, products and services,” said Malden. “Since traffic from natural search results is free to business owners, a highly optimized website can significantly reduce the average cost of acquiring new customers.”

In addition to providing daily reports across key metrics – including traffic, conversions, and keywords – the upgraded module also includes advanced search engine optimization analyses, inbound link tracking, traffic monitoring and page rank trend analysis for keywords across the major search engines.

These new offerings complement the Yield Web Marketing Suite, a fully automated, totally integrated search marketing system that optimizes pay-per-click (PPC) advertising across Google, Yahoo and Bing; improves natural search rankings; and tunes landing page content using a proprietary multivariate test engine. Yield Software products are secure, cloud-based applications accessible via any Web browser, and is a complete, easy and profitable way for businesses and their agencies to generate new traffic and improve customer conversion rates. For more information or to get started, visit http://www.yieldsoftware.com.

About Yield Software

Yield Software delivers next-generation online marketing technology. Its flagship product, the Yield Web Marketing Suite, is a fully automated, totally integrated search marketing system that optimizes paid search, natural search rankings and landing pages. The free Yield SEO Analyzer provides an instant, comprehensive report showing a website’s conformance to established SEO best practices, and is available at http://www.yieldsoftware.com.