McCain Campaign Employs Sorenson Media’s Sorenson 360 Video Delivery Network to Launch Major Internet Video Initiative

SAN DIEGO & PHOENIX--(EON: Enhanced Online News)--Sorenson Media

“With Sorenson Media’s solutions, we have a fully skinnable interface that allows us to control, manage and leverage video content to more effectively communicate our message, while reinforcing and expanding Senator McCain’s image and influence.”

• Sorenson 360’s Differentiated Online Video Platform Components Utilized to Build an Innovative “Video Supporter Wall” to Aid John McCain’s 2010 Senate Re-Election Bid
• Sorenson Media’s Total Video Solutions Enable McCain Supporters to Directly Submit Videos from within the John McCain Website, While Providing Site Directors with the Workflow Controls to Effectively Manage User-Generated Content

Sorenson Media today announced that the campaign team for Senator John McCain (R-AZ) is utilizing several components of Sorenson Media’s Sorenson 360 video delivery network – its re-imagined online video platform – to drive a major video initiative for his 2010 Senate re-election. Campaign leaders are leveraging the power of video to solidify Senator McCain’s position as the most prominent Republican in Congress and more fully engage visitors to the newly designed Web site.

“Our involvement with Sorenson Media is a testament to the growing power of online video in major political initiatives,” said Corey Vale, Internet Director for the McCain 2010 campaign. “Video is one of the most impactful ways to connect directly with an audience, and we want to be on the leading edge of an accelerating trend toward robust, online experiences.”

The McCain campaign has used Sorenson 360’s solutions to create an extensive “video supporter wall” where visitors to his Web site are able to easily capture and publish a video message directly from their webcam or camcorder. In addition, Sorenson Media technology is being used to deliver high-quality video throughout the site to highlight key campaign strategies and messages.

“After evaluating several options, we chose Sorenson Media for the company’s long-standing reputation for excellence, its best-in-class quality, exceptional ease of use and unique customizability,” said Vale. “With Sorenson Media’s solutions, we have a fully skinnable interface that allows us to control, manage and leverage video content to more effectively communicate our message, while reinforcing and expanding Senator McCain’s image and influence.”

“We are honored that we have been chosen to work with the former Republican presidential nominee to bring the immediacy and emotional impact of user-generated video to bear in his Senate re-election effort this year,” said Peter Csathy, president and CEO of Sorenson Media. “The use of Sorenson Media’s differentiated total video solutions for this important, high-profile campaign highlights the growing impact of video in reaching out to prospective voters and other key constituencies.”

For more information about Sorenson Media’s video solutions, visit www.sorensonmedia.com. To view the new McCain campaign Web site and “video wall,” visit www.johnmccain.com

About Sorenson Media

Sorenson Media (www.sorensonmedia.com) offers comprehensive, award-winning solutions that empower businesses and video professionals to easily and affordably publish the highest-quality video to the Internet and other media. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN), Sorenson Media’s re-imagined video publishing platform; Sorenson Squeeze, the gold-standard for video encoding applications; Sorenson Squish and SquishNet, which together create an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which enables mobile devices and other consumer products to playback the largest selection of video on the Internet today. Since its inception in 1995, Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is committed to dramatically improving the online video experience for both content creators and consumers.

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