G5 Search Marketing Generates, Tracks and Measures Leads with Facebook Fan Widget

BEND, Ore.--(EON: Enhanced Online News)--G5 Search Marketing:

“The G5 Facebook Fan Widget gives us the opportunity to generate trackable leads from Facebook”

News

G5 Search Marketing, the leading provider of Local Marketing Solutions for the Student Housing Industry, announced today that the company will unveil its Facebook Fan Widget during the National Apartment Association’s Student Housing Conference & Expo, February 22-23 at The Mandalay Bay Resort & Casino in Las Vegas (Booth #329).

The G5 Facebook Fan Widget enables clients to generate, track and measure prospective resident leads from specific property Facebook fan pages.
G5 is launching its Facebook Fan Widget for Student Housing with two clients, Franklin Holdings and Collegiate Development Group.
This latest release further strengthens the G5 Local Marketing Platform, a proven single source for managing the shift from offline to online advertising. The Platform drives traffic to a client’s website, generates leads, measures marketing efforts – including Yellow Pages, direct mail, print and Internet, and optimizes to those sources with the best return on marketing investment.

Market Perspective

Anderson Analytics’ 2009-2010 Gen X2Z American College Student survey revealed that 82% of males and 90% of females say that Facebook, the top-ranked website among US College students, is still “cool” despite its increasing popularity among the older adult population.
Introduced in 2008, Facebook fan pages have consistently increased in popularity among businesses as a tool to generate leads and develop authentic relationships. An overwhelming majority of Facebook fan pages (77%) have fewer than 1,000 fans.
Student Housing properties experience an average move-out rate of 60-70% annually. The transient nature of the student population requires ongoing marketing, competitive positioning and hands-on management to maintain current residents and generate new residents.

Commentary

“The G5 Facebook Fan Widget gives us the opportunity to generate trackable leads from Facebook,” said Blair Sweeney, development manager for Franklin Holdings. “We have long recognized the value of Facebook in our marketing efforts and have been active participants on the social network via our property pages. Now, we can track exactly what value those efforts are bringing.”

“This is yet another tool to add to our marketing arsenal,” said Collegiate Marketing Director Cliff Sandlin. “The results of our Facebook efforts will be available at our fingertips through the G5 Local Marketing Platform’s dashboard.”
“We encourage our clients to create Facebook Fan Pages and engage with their current and prospective residents,” said G5 CEO Dan Hobin. “With the development of the Facebook Fan Widget, G5 now helps our clients use this top-rated social site to generate, track and measure those social connections.”

Link

http://www.facebook.com/G5StudentHousing

About G5 Search Marketing

G5 Search Marketing is the leading provider of Local Marketing Solutions that help Student Housing properties get found online, generate more qualified leads, convert more leads into new residents, analyze marketing performance – including offline, and optimize to the marketing sources with the best return on investment. G5’s Local Marketing Software Platform provides clients with more residents and better business performance. The Bend, OR-based company was recently named the 146th Fastest Growing U.S. Private Company by Inc. magazine. For more information, please visit www.G5searchmarketing.com.