Redesigned Hospitality Web Sites Garner Record Results by Focusing on Navigation, Functionality and Compelling Creative

WAYNE, Pa.--(EON: Enhanced Online News)--Smarty Click, an award-winning interactive agency located in Wayne, Pa., recently created two new web sites for clients in the hospitality industry: Valley Forge Convention and Visitors Bureau (www.valleyforge.org) and Tucker’s Point Hotel & Spa (www.tuckerspointhotel.com). Emphasis on easy navigation, enhanced functionality and compelling web site design has produced record results.

“Web design can get very complicated with all the new technology available, but we deliberately simplify the process for our clients to provide compelling creative while driving revenue to their sites.”

“Both sites presented a similar challenge: how to provide the information that visitors want in a way that’s easily accessible yet captivating,” said Maggie Atkins, vice president of Smarty Click. “Web design can get very complicated with all the new technology available, but we deliberately simplify the process for our clients to provide compelling creative while driving revenue to their sites.”

Wendy Zapach, director of sales and marketing for Tucker’s Point Hotel & Spa, Bermuda’s first new resort in almost 40 years, wanted the resort’s online material to complement its offline literature. Smarty Click was given the task of reconfiguring the web content so that visitors could find what they were looking for faster. “Our new site maximizes our breathtaking photography within a clean, eloquent design that works,” said Ms. Zapach. “In 30 days from the new site’s launch, we received more meeting and wedding inquiries than we did during the last 12 months of the old site.”

For Valley Forge Convention and Visitors Bureau, the staff at Smarty Click first analyzed the websites of 200+ CVBs across the country. Based on those findings Smarty Click designed a new site for the Bureau that was more engaging, prominently featuring 18 video clips of area attractions. Martha Mayo, executive vice president of the Valley Forge Convention and Visitors Bureau said, “We are delighted with the response we’ve gotten. Our site has even helped local residents discover new things to see and do. Now that we’ve created a more memorable online experience, our bounce rate has dropped by almost 50 percent.”

Smarty Click is an award-winning interactive agency specializing in hospitality web sites. Hospitality clients served include The Greenbrier, The Gasparilla Inn & Club, National Hospitality Holdings, Montgomery County Main Streets, Gulph Creek Hotels, The Melrose Hotel and Ladera Resort. Smarty Click provides web design and video, SEO, pay-per-click, e-mail marketing, and additional online services. For more information, please visit www.smartyclick.com or call 888.724.3146.