Agency Review Consultant, Hank Blank, Successfully Completes Raley’s Supermarket Review

LAGUNA NIGUEL, Calif.--(EON: Enhanced Online News)--Hank Blank, President of Blank and Associates, an advertising agency search firm in Laguna Niguel, Calif., recently completed the agency review for Raley’s Family of Fine Stores, a family-owned supermarket chain based in West Sacramento, Calif. The account was awarded to Hoffman/Lewis of San Francisco.

“Hank Blank was able to focus on our unique needs, an extremely thorough review and pair us with an agency that would be the best possible business partner to us. I was extremely pleased with Hank Blank’s results and would recommend his expertise to any business seeking an agency”

Raley’s Family of Fine Stores is the largest family-owned company in the Sacramento region and, this year, celebrates the 75th anniversary of its first store opening by Thomas P. Raley in Placerville, Calif. Raley’s annual revenue is $3.0 billion with 13,500 employees. Today, the company operates 134 stores in Northern California and Northern Nevada: 85 Raley’s; 21 Bel Air Markets; 23 Nob Hill Foods stores and five Food Source stores.

“Finding an agency can be a job in itself. Hank Blank was a great asset for Raley’s as he professionally managed our agency selection process. He quickly identified a variety of excellent agency resources, so we had a broad selection of very capable and creative candidates during the agency review selection,” said Michelle Cervantez, Raley’s Chief Marketing Officer. “Hank Blank was able to focus on our unique needs, an extremely thorough review and pair us with an agency that would be the best possible business partner to us. I was extremely pleased with Hank Blank’s results and would recommend his expertise to any business seeking an agency,” said Cervantez.

Other finalists in the review were Baker Street Advertising, Swirl and the incumbent Mering Carson.

“I’ve participated in many reviews in my years in advertising. I can honestly say that this was a smooth process and we were met with a clear and exciting challenge. As the review consultant, Hank Blank did a thoroughly excellent job, from start to finish, in communicating his client’s needs to us. This helped us create a winning presentation,” said Bob Hoffman, founder of Hoffman/Lewis.

About Hank Blank

Hank has conducted agency searches for a number of companies including Jenny Craig and Villeroy & Boch. Hank has spoken to many AAF Chapters on New Business. His presentation is called “Why Agencies Don’t Want New Business.” His audio CD is available on his site.

For more information about Hank Blank’s review services please visit www.hankblank.com or email Hank at hank@hankblank.com.