The Nurture Institute Launches “Hybrid” Email Marketing Tool Designed to Streamline Campaign Management

WOODBRIDGE, N.J.--(EON: Enhanced Online News)--The Nurture Institute today announced the launch and immediate availability of e-Mail Assistant, a new email marketing and campaign management tool. Aimed for targeted campaigns of 1,000 recipients or less, e-Mail Assistant leverages the Nurture Institute’s extensive expertise in implementing results-oriented nurture marketing programs. Offering a unique email marketing solution, e-Mail Assistant is designed to help organizations improve deliverability, personalization, tracking and most importantly, results.

“We offer a ‘software plus services’ approach to creating targeted email marketing campaigns”

Unlike other “spray and pray” email marketing solutions that use a fixed email address or alias to distribute campaigns, e-Mail Assistant provides a hybrid approach, combining a SaaS-based platform that integrates with Microsoft Outlook. Each campaign is centrally managed via e-Mail Assistant, but the actual delivery utilizes individual sales personnel’s Outlook application to send outbound personalized email messages which are unobtrusive to the sender and fully transparent to the recipient.

“We started a campaign with e-Mail Assistant a few months ago, and already lined up seven meetings, including two huge leads,” said Kelly Bruesewitz, Marketing Vice-President at Nautilus Group, a service of New York Life Insurance Company. “I really believe that sending personal email directly from Outlook makes a significant difference in deliverability. I am most impressed with the e-Mail Assistant's lead scoring system that I use all the time to prioritize who to call and when."

e-Mail Assistant simplifies email marketing for organizations by hosting CAN-SPAM compliant campaign messages, templates and customer/prospect databases. It also manages opt-outs and provides a full array of tracking and analytics. The software is designed as a campaign tool that can support a series of email messages. However, users have the flexibility to determine whether or not recipients get all or a specific subset of the messages within a campaign. The salesperson can edit the list and insert personalized greetings and text to customize each email message before it is sent.

Instant Notifications

When an email from e-Mail Assistant is opened by a recipient, the respective salesperson responsible for that customer or prospect is immediately notified with an “Activity Now” message by e-Mail Assistant. This feature allows sales personnel to focus their attention on the most promising leads and proactively respond. Additionally, as recipients open email campaigns, e-Mail Assistant tracks all activity such as opens, clicks and forwards. These analytics are maintained by the e-Mail Assistant and made available to users via a secure Web portal.

Leverage Best Practices

As part of the set-up process, Nurture Institute can create customizable HTML template(s) for each campaign, leveraging nurture marketing techniques and industry best practices. This enables organizations to build campaigns that yield better results than other email marketing solutions. Alternatively, customers can author their own messages for e-Mail Assistant.

“We offer a ‘software plus services’ approach to creating targeted email marketing campaigns,” explained Eric Rabinowitz, president of The Nurture Institute. “With e-Mail Assistant, we not only provide you with a superb tool to implement email marketing campaigns, but ensure that you have the right messaging strategy and plan in place to achieve better results. We like to think of it as the difference between merely joining a fitness center versus utilizing the expertise of a personal trainer. The latter delivers personal attention and tangible results faster.”

Pricing

Available today, the e-Mail Assistant is priced per campaign and can be utilized by an unlimited number of users. For campaigns up to 500 email recipients, the price is $195. Pricing for a campaign with 501 and 1000 email recipients is $250. For each campaign, there is an initial set-up cost to create the HTML template. Check out a demo of e-Mail Assistant.

About The Nurture Institute

Founded in 2004, The Nurture Institute is a full-service business-to-business consulting firm that offers a “software plus services” email marketing solution built around the company’s best practices and nurture marketing expertise. The company’s flagship offering, e-Mail Assistant, revolutionizes the process of managing email marketing campaigns. To learn more, visit www.eMailAssistant.com or call 888-948-1119.