Ceridian Stored Value Solutions Taps ParAccel to Deliver Rapid Insight into Consumer Preferences

Leading provider of custom prepaid card programs turns to ParAccel to broaden its capacity for data exploration and deeper customer insight

CUPERTINO, Calif.--(EON: Enhanced Online News)--ParAccel, Inc., provider of the record-breaking ParAccel Analytic Database for data warehousing and analytics, today announced that Ceridian Stored Value Solutions, a leading prepaid and gift card solutions provider, has adopted the ParAccel Analytic Database (PADB) to gain insight across more than one billion transactions and hundreds of millions of cardholders annually. ParAccel allows Ceridian Stored Value Solutions to give major retailers, and other customers, faster and richer information about consumer behavior.

“How well companies harvest intelligence from their data will be the determining success factor in the decade to come”

Ceridian Stored Value Solutions is a leading innovator in custom magnetic strip gift cards with 600 clients, including six of the 10 largest U.S. retailers as well as airlines, casinos, sports franchises and e-commerce companies. As demand grew for greater insight into sales trends and cardholder behavior, Ceridian Stored Value Solutions was faced with making significant investments to legacy platforms in order to extract new intelligence from growing data volumes. The company instead explored new-generation advanced analytics platforms and found that ParAccel enabled them to quickly perform complex and ad hoc queries without the excessive tuning and data manipulation required by other platforms. Ceridian Stored Value Solutions selected PADB after comprehensive on-site testing and evaluation of a number of competing technologies.

“Our analytic system helps customers maximize the value of their gift card programs. We believe that with ParAccel as our partner, we can achieve even greater insights into the performance of our retailer’s programs, thus helping them grow their business,” said Tom Ross, senior vice president of information technology, Ceridian Stored Value Solutions. “Using the ParAccel Analytic Database, our clients can make decisions that have a timely and meaningful impact on their business.”

ParAccel enables customers to efficiently process ad hoc and highly complex business questions more simply than ever before. Designed to deliver the industry’s best price-performance using standard tools and hardware, PADB gives companies the ability to explore new business opportunities and applications within time frames and budgets that were previously impossible. PADB dramatically improves the performance of SAN-attached data warehouses by balancing I/O and storage across compute nodes and the SAN while leveraging the customer’s enterprise data management infrastructure for high availability, disaster recovery and backups—a patent-pending enterprise-class solution that is unavailable with other analytic appliances.

“How well companies harvest intelligence from their data will be the determining success factor in the decade to come,” said David Ehrlich, CEO of ParAccel. “ParAccel delivers vast new powers of data exploration and we are pleased that Ceridian Stored Value Solutions will harness them. Ceridian Stored Value Solutions is a stellar brand with just the kind of sophisticated analytic challenges that our platform was designed to overcome.”

About Ceridian Stored Value Solutions

Ceridian Stored Value Solutions provides custom gift card solutions for prepaid cards, loyalty and B2B applications for a diverse set of clients including retailers, airlines, casinos and e-tailers. As a leading provider of magnetic stripe gift cards, Ceridian Stored Value Solutions serves six of the top 10 U.S. retailers and annually processes over 1 billion transactions for 600 clients. Ceridian Stored Value Solutions is based in Louisville, KY and is owned by Minneapolis-based Ceridian Corporation.

www.storedvalue.com

About ParAccel

ParAccel, Inc. is the proven leader in scalable analytic performance and price-performance. The ParAccel Analytic Database™ is a new generation, MPP-Columnar DBMS that is delivering breakthrough analytic performance and price-performance in customer environments. Available as software or a virtual or packaged data warehouse appliance, it can be implemented on standard hardware from all major vendors. Leading companies like BrightCloud use ParAccel to extend their analytic performance advantage. ParAccel’s management team includes technical founders and industry veterans from noted data management companies Netezza, Oracle, Teradata, Gupta, SenSage, PointBase, and IBM. ParAccel is based in California with offices in Cupertino and San Diego. For more information please contact us at [e-mail] or 866-903-0335, or visit us at http://www.paraccel.com.