New BōKU® Super Protein Powder Fights Muscle Loss That Comes With Age

VENTURA, Calif.--(EON: Enhanced Online News)--Current research demonstrates that as we age we tend to lose muscle mass, and the best way to avoid muscle loss is to increase our protein intake. Yet as people get older they often have trouble digesting high protein foods and supplements. BōKU^® International has formulated one of the most hypo-allergenic and easily digestible protein powders on the market.

“Most protein supplements are marketed toward bodybuilders and athletes as the only ones who specifically want to build muscle. In reality, adequate protein intake is vital for everyone and plays a critical role in anti-aging, muscle mass retention, weight control, and even boosting our immune system”

“Most protein supplements are marketed toward bodybuilders and athletes as the only ones who specifically want to build muscle. In reality, adequate protein intake is vital for everyone and plays a critical role in anti-aging, muscle mass retention, weight control, and even boosting our immune system,” states Lynn Rollé the CEO of BōKU^® International.

Loss of skeletal muscle begins between the ages of 30 and 40 in most people even those with good nutritional habits. In a 2008 study that focused on the optimal amount of protein intake in the elderly, R. Wolfe, et al. discovered that as one aged the recommended daily allowance of 0.8 grams of protein/kg of body weight for adults became inadequate. The researchers found that “protein intake greater than the RDA can improve muscle mass, strength and function in the elderly. In addition, other factors, including immune status, wound healing, blood pressure and bone health may be improved by increasing protein intake above the RDA.”

The only difficulty noted is that as people age they may have a reduced appetite or trouble digesting foods with high protein content. This often leads them to “consume less than the protein RDA, likely resulting in an accelerated rate of sarcopenia.”

Digestion troubles, as well as allergies, bad taste and the protein needs of vegans and vegetarians are what prompted Rollé to develop the new BōKU^® Super Protein powder. BōKU’s Master Formulator, Dr. BJ Adrezin, come up with a protein formula that could be used by the greatest number of people possible. He formulated an organic, vegan, kosher, protein powder that is completely free of dairy, soy, wheat and gluten and yet contains 26 grams of pure vegetable protein in every 30 gram serving. The high protein content comes from raw, organic sprouted brown rice, and it contains an enzyme blend so it actually improves digestion.

BōKU^® International was founded in 2007 by Lynn Rollé and her husband Reno; their mission being “to positively impact the highest number of people possible, with the healing power of natural, organic nutrition.” The company does this by providing the highest quality nutritional products to consumers strictly over the internet at wholesale prices. BōKU^® is known for its signature, award winning Super Food powder and is now expanding the product line with the addition of BōKU^® Super Protein.