Caretta Workspace Launched to Serve New Office Furnishings Category for Computer Desks

COLUMBUS, Ohio--(EON: Enhanced Online News)--Anyone who’s been frustrated with large amounts of wires and cables tangled under their contemporary desks will instantly understand the appeal of Columbus Entrepreneur Larry Tracewell’s latest venture, Caretta Workspace (www.carettaworkspace.com).

“By making the array of computer wires and cables disappear, our contemporary desks, tables and accessories transform the elegance of solid hardwood furnishings into an uncluttered productivity tool tailored to the way you work and the computer hardware that you own”

“As a society, we have surrounded ourselves with a large grouping of computer hardware at our workspaces, from computers with multiple monitors to printers to audio equipment to wireless routers and laptops with docking stations,” explained Tracewell, CEO of the new company. “But while we take such care in selecting just the right desk and other office furnishings, the look of the entire office is ruined by an unsightly tangle of wires and power cables that connects our computer equipment. So Caretta sets out to create a seamless blend of computer to desk for a workspace that actually integrates our technology into the furniture. We came up with ways to make wires disappear! We can also securely lock your laptop computer connected to its docking station in a temperature controlled compartment.”

Tracewell has launched Caretta Workspace out of a modern manufacturing facility in greater Columbus, Ohio. All design and manufacturing for the operation is located in Columbus using many of the same advanced processes and techniques developed at Tracewell Systems, Inc. (www.tracewell.com).

In fact, Tracewell said the idea for Caretta came about as a result of product development with many of his customers at Tracewell Systems, an established electronic systems packaging design, manufacturing and integration company that services the defense and homeland security industries.

“I witnessed first-hand the struggle of many of our customers who wanted a professional looking work area that didn’t have a tangle of wires and cables lying on the floor, or plugged into multiple power strips,” Tracewell recalled. “These were tech savvy people who wanted a beautiful work environment, but were simply unable to integrate a computer and associated equipment into their office furniture without creating an unsightly mess.”

Tracewell is building his management team at the company around his son Andy Tracewell and Doug Burton. Burton joined Caretta in January after a 30-year sales career with Continental Office Environments.

“By making the array of computer wires and cables disappear, our contemporary desks, tables and accessories transform the elegance of solid hardwood furnishings into an uncluttered productivity tool tailored to the way you work and the computer hardware that you own,” said Burton. “For those who love both design and functionality, Caretta workspaces are a quantum leap in ergonomics and versatility.”

The Caretta website allows a customer or interior designer to configure the furniture for his or her individual workspace:

Choice of a wide variety of desks, conference tables, filing, shelving and functional accessories such as a 19” rack mount system and a sloped console
Choice of solid cherry with a natural, or dark finish
Options such as left or right returns, multiple drawer configurations, and LED task lighting

The site allows the customer to order his or her own furniture with a simple six-step configurator. Orders are fulfilled in a few days and shipped directly to the customer. Caretta products were engineered for ease of assembly and setup with two sizes of standard fasteners.

The furniture uses beautiful hardwoods and is produced according to strict eco-friendly guidelines with LEED Green initiatives. Caretta embraces environmental sustainability from production to installation, with strict manufacturing processes that minimize scrap material. All wood is sourced from a supplier that uses Best Management Practices for sustainable forestry. Caretta uses eco-friendly materials such as low VOC formaldehyde-free finishes, powder-coated metal, RoHS compliant lead-free solder, and high efficiency LED lighting.

To learn more about how Caretta Workspace hides wires and cables, visit www.carettaworkspace.com.

About Caretta
Caretta Workspace transforms your personal workplace into an uncluttered, attractive workspace. By finally making the tangled array of wires and cables disappear, our contemporary desks, tables and accessories transform the elegance of wood furnishings into an uncluttered productivity space customized for YOUR work habits and computer hardware. The Caretta turtle is the inspiration behind the company’s design. Just as it has the ability to lock itself securely in its shell and regulate its body temperature, Caretta desks do the same for your laptop and computer hardware. Every time a desk is sold, Caretta Workspace makes a donation to the Save the Sea Turtle Fund through the Columbus Zoo and Aquarium in Columbus, Ohio. For more information on the Caretta story or to learn about its products, visit www.carettaworkspace.com or call 877-422-1088.

For High Resolution Image: http://www.ggcomm.com/Caretta/Caretta.jpg