OfferIQ Elects Joseph Proto to Board of Directors

Financial payment industry veteran added to corporate structure

NEW YORK--(EON: Enhanced Online News)--Offer IQ, a seamless way for retailers to target consumers via mobile devices to incentivize the in-store shopping experience, announced today that financial industry veteran Joe Proto has joined the company’s board of directors. Currently, Proto is Chairman and CEO at Transactis, a leading provider of secure electronic billing and payment services delivered through major banks and payment processors.

“We look forward to using his knowledge of the payment industry to build upon our already fast ramp up. Joe is someone who has been in the transaction processing business and understands what it takes to execute.”

“The addition of Joe to OfferIQ’s board of directors brings an invaluable level of experience to our company,” said Paul M. Harkins, Chairman and CEO of OfferIQ. “We look forward to using his knowledge of the payment industry to build upon our already fast ramp up. Joe is someone who has been in the transaction processing business and understands what it takes to execute.”

Proto joins additional board members Marc H. Michel of Metamorphic Ventures, James D. Fornari and Paul M. Harkins as part of the recently launched OfferIQ, guiding the company in its mission to offer targeted mobile coupon redemption with no point-of-sale integration to retailers.

“OfferIQ is an excellent example of a company poised to lead the paperless coupon evolution for the consumer retail market,” said Proto. “I’m grateful for the opportunity to integrate the company’s leading edge electronic marketing solution with electronic billing and payments – a natural and powerful combination.”

Proto has been in the billing and payments industry for nearly 3 decades serving many of the country's largest corporations and financial institutions at two firms he started. Prior to joining Transactis in 2007, Proto launched REMITCO, a remittance processing company which he grew to 1 billion payments a year and was acquired in 2000 by First Data. Prior to REMITCO/First Data, he was a founder of Financial Telesis (CashFlex) which served 65 of the top 100 banks in the country and was acquired in 1992 by CoreStates, now part of Wells Fargo. Proto is a board member and advisor to leading electronic transaction processing firms, a member of various financial services associations and a frequent speaker at payment industry conferences.

About OfferIQ

OfferIQ, a division of Astorenearme, Inc, is a private company based in New York City that has partnered with industry leaders in the retail and payments space to bring a coupon-free mobile customer reward redemption solution to market. OfferIQ enables banks, retailers, affinity groups and social networks to add in-store incentive functionality to its existing reward/loyalty program or to begin a new program for customer retention and brand loyalty. OfferIQ’s solution works with every mobile phone and requires no change whatsoever to a retailer’s POS system. For more information, please visit: www.offeriq.com.