Free Webinar Helps Financial Organizations Capture the Hispanic Market

CHARLOTTE, N.C.--(EON: Enhanced Online News)--Omega Performance is offering a complimentary 60-minute webinar on March 30^th at 1 p.m. Eastern time to explain the fundamentals of capturing the Hispanic market to associates and managers in all lines of business in financial organizations.

The webinar, Latino Sales Principles—Capturing the Hispanic Market, will reveal how to create comfortable and positive customer experiences with Latino customers. Attendees will leave the webinar ready to: identify influences on Latino buying decisions, understand the Five Key Buying Traits of the Hispanic customer, align their organization’s products and services with Hispanic cultural values, apply strategies for overcoming common cultural challenges, and leverage life events and referral networks for additional selling opportunities.

There are currently 46 million Latinos in the United States. By 2017 that number will almost double to 81 million, or 18 percent of the total population. The importance of establishing cross-cultural customer relations should not be overlooked by financial organizations that plan on capturing the business of the rapidly expanding Hispanic market. These institutions need to know how to deepen banking relationships with Latinos that lead to full-service customer accounts and referrals.

Omega Performance, a leader in financial services performance improvement since 1976, has teamed with CrossCulture Consulting, specialists in bridging cultures for sales effectiveness, to present this complimentary opportunity to financial organizations. The webinar will be facilitated by Omega Performance’s senior vice president of client relationships for North America, Joseph Sparacino, and CrossCulture Consulting’s owner, Matt Callinan.

Register for the complimentary webinar at http://learn.omega-performance.com/content/latinosalesprincipleswebinar. The webinar begins at 1 p.m. Eastern, 12 p.m. Central, 11 a.m. Mountain, or 10 a.m. Pacific on March 30, 2010.